Business

You spend a lot of time and money sending traffic to your website, right? Then wouldn’t it make sense to optimize your landing pages in order to convert a higher percentage of your traffic into leads and sales? CRO (conversion rate optimization) is something that all business owners need to turn their focus to, as… Keep Reading…

Technology-related industries are especially sensitive to integrating innovation in their processes and routines. Among the companies that invest in innovation more than others are pharmaceutical, information technology (IT), automotive, airline, banking, food processing, semiconductors, and oil and gas organisations. However, the degree of innovativeness varies in technology-related industries from incremental to breakthrough technology changes. As… Keep Reading…

Throughout his life, D. Gary Young fostered a love for learning how to harness all of the benefits of nature. He became passionate in particular about essential oils and the healing power they can offer to people who suffer from all types of health conditions. Thanks to his devotion to creating and offering essential oils… Keep Reading…

Walmart (WMT) may be raising their prices, passing on higher costs to consumers and following in the footsteps of other retailers that have had to do the same. Coca-Cola and others have had to announce price increases over the summer, as gas prices rose during peak driving season. Walmart’s second-quarter earnings beat may be enough… Keep Reading…

Annika Bansal founded Surge several years ago with her own savings, and can now say, without exaggeration, that she is a billionaire self-made. Her company sells shapewear for women, leggings, women’s maternity wear, and has just started a line of shapewear for men. Her products are sold in department stores all over the world, in… Keep Reading…

I would like to take a minute to appreciate the work of CEO Barbara Stokes. She is a powerful female leader in our Alabama community and she heads up Green Structure Homes of Alabama. This company has been providing temporary structure solutions to governments, charitable organizations and private companies over the last few years. The… Keep Reading…

Are you looking to increase conversation rates on your website? Well, then you have come to the right place because we are going to discuss some simple tips to implement in order to improve the conversation rates on your websites. Website design plays a key role — and sometimes the smallest tweaks can result in… Keep Reading…

The investment world can be a financial minefield. What looks like a sensible merger or acquisition could turn into a legal nightmare without going through a private equity due diligence process. Private equity due diligence is an audit or investigation that takes place before a business or an investor buy or merge with a potential… Keep Reading…

General Motors (GM) is one of the companies leading the way in lowering health care costs for their employees. The company announced that they’ve partnered with the Henry Ford Health System, entering into a contract, to provide health care services to the company’s employees. The contract will provide workers with access to the six-hospital system… Keep Reading…

The welding profession is a beautiful one – if not trendy – and for many reasons. For one thing, the profession is as old as man and not obsolete! Over the millennia, it has continued to evolve and remain not just relevant, but essential to humanity. Moreover, if history tells us anything, it is that… Keep Reading…

Too many times, recruitment consultants get into the industry, hoping to hit the ground running and make a name for themselves only to end up making mistakes and in some cases, lose everything. The truth is that it takes more than passion, determination and dedication to succeed in the employment industry. Of course, these things… Keep Reading…

First impressions matter in every area of life, but especially in business. Each customer that sees your company’s logo will make a judgement about your business within seconds, and then by extension will naturally make an assessment  about your product or the service you offer – even if they know nothing about it. Here are… Keep Reading…