Merkle to leverage iLoop Mobile technology for customer relationship marketing in the mobile channel
iLoop Mobile, the leader in mobile marketing solutions and services, announced its selection by Merkle, one of the nation’s largest and fastest growing customer relationship marketing agencies. iLoop Mobile will provide Merkle with its industry-leading mobile marketing technology platform, which will enable Merkle to develop and execute full-service and scalable mobile campaigns and offer market-leading mobile technology solutions that leverage its strategic and analytic expertise.
Merkle is a leading provider of fully integrated customer relationship marketing programs that maximize results and demonstrate return on marketing investments. iLoop Mobile’s technology platform will enable Merkle to more effectively manage its clients’ initiatives in mobile marketing channels. Using the iLoop Mobile platform, Merkle will also incorporate mobile data into clients’ enterprise-scale marketing databases to create a comprehensive view of customers and prospects.
Merkle Vice President, Mobile Solutions, Mike Ricci, said, “Mobile marketing is one of the fastest growing channels for contemporary marketers – its highly personal, permission-based nature makes it an ideal tool for customer relationship marketing initiatives. Today’s best-of-breed mobile marketing programs are the ones that are focused around creating an ongoing relationship with the consumer. By seamlessly incorporating rich data from mobile programs into our clients’ marketing solutions, we are able to create an even more powerful digital profile of consumers and use that insight to drive effective relationship marketing programs.”
iLoop Mobile’s enterprise-grade mobile marketing platform will provide Merkle with a broad array of mobile channel enablement services, including SMS/messaging, mobile Internet, mobile for online web, content delivery/CMS, as well as a suite of open APIs for integrating with third-party technology services and proprietary business systems. The platform is accessed via the Internet, and supports self-service creation, management and analysis of mobile marketing campaigns, mobile enabled products/services and other mobile-related programs worldwide. The iLoop Mobile Platform is intelligently designed for quick and easy deployment of mobile campaigns that address important marketing objectives such as customer acquisition, brand awareness, loyalty, content monetization, coupon/promotions and other business goals.
“Merkle plainly recognizes the importance of mobile in today’s marketing environment and has made a significant commitment to the area. We are happy to be working with Mike Ricci and his team and look forward to a close, long-term partnership,” said Matthew Harris, iLoop Mobile chief executive. “We already are engaged on a number of joint projects and expect continued acceleration in our business together.”
Merkle is one of the nation’s largest and fastest growing customer relationship marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.