17 P&G brands across five sponsorship categories to support Team USA
Procter & Gamble (NYSE:PG) and the United States Olympic Committee (USOC) today officially announced a sponsorship alliance in which P&G will become an official sponsor of the U.S. Olympic Teams for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.
P&G is currently the Official USOC Sponsor of the following categories: personal and beauty products; household cleaning products; oral care products; pre-packaged potato snacks; and cold, flu and stomach remedies.
Multiple P&G Beauty brands including Cover Girl®, Olay®, Olay Quench, Pantene®, Secret®, and Venus® along with Pepto-Bismol®, Vicks®, Pringles® Bounty®, Charmin®, Pampers®, Febreze®, Tide®, Crest®, Oral B® and Scope® are part of the Team USA deal.
P&G’s Team USA marketing alliance will include individual athlete partnerships, print and television advertisement campaigns, public relations, special consumer and customer engagement events, online activation and Team USA branded in-store merchandising.
“Our partnership with the USOC furthers our commitment and long tradition of helping people achieve their personal best each and every day,” said Kirk Perry, Vice President, North America for P&G. “We are proud to support America’s athletes and engage consumers with integrated programs through this sponsorship that will drive our business and our customers’ business.”
“Our partners provide us with the resources, both monetarily and with in-kind products, to support the U.S. Olympic Team and, in turn, they have the benefit of partnering with the most positively viewed sports property in the United States and the sports brand with the strongest overall appeal,” said Stephanie Streeter, Acting Chief Executive Officer for the United States Olympic Committee. “The USOC looks forward to working with P&G to engage Americans across the country and create excitement for Team USA and the upcoming Olympic Games.”
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit www.teamusa.org for more information.