VeriSign Launches Three-Screen Platform and Global Consulting Services to Meet Digital Content Delivery Needs of Media and Entertainment Companies

VerisignPress Release Source: VeriSign, Inc. — VeriSign Launches Three-Screen Platform and Global Consulting Services to Meet Digital Content Delivery Needs of Media and Entertainment Companies

Collaboration With ExtendMedia and Organic Enables VeriSign to Offer Unmatched Expertise

LAS VEGAS, NV and MOUNTAIN VIEW, CA (rushprnews) April 16, 2007 — NAB 2007 — VeriSign, Inc. (NasdaqGS:VRSN – News), the leading provider of digital infrastructure for the networked world, today announced the launch of its Three-Screen Solution and Global Consulting Services for Media and Entertainment Companies.

VeriSign has combined its proven expertise in digital infrastructure solutions and professional services with market leaders, ExtendMedia Corp. and Organic, Inc., to enable media and entertainment companies to provide consumers with an unmatched digital experience across multiple screens.

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VeriSign will be showcasing its innovative Three-Screen solution this week at NAB 2007 in booth C2546.

“With a trend toward high-quality, long-form content and a consumer that is more mobile and demanding than ever, media and entertainment brands are having to rethink and retool their approach — developing new digital distribution channels and experiences for their consumers,” said Stratton Sclavos, chairman and CEO, VeriSign. “VeriSign has the global digital infrastructure, industry partnerships and proven expertise to help companies quickly and economically meet this need, so they can focus on developing creative and engaging rich media content for their targeted audiences.”

VeriSign® Three-Screen Solution for Media and Entertainment

The VeriSign Three-Screen solution enables media and entertainment companies to accelerate time to market and drive new revenue streams by helping them offer end users an enhanced digital experience.

By leveraging ExtendMedia’s flagship product, OpenCASE, designed to satisfy the most demanding needs of the media market for end-to-end, enterprise-class, cross-platform digital content service delivery, VeriSign enables media and entertainment companies to engage customers anytime, anywhere through intelligent network integration, coupled with consistent and secure content delivery.

With its heritage in security, VeriSign also takes an advanced, layered approach to securing digital content, regardless of network or viewing medium. Content is protected from unauthorized distribution with DRM, authentication, encryption technologies (digital certificates) and geo IP restriction in transit and to verify the source.

The VeriSign Three-Screen platform includes the following features. Demonstrations are available at the VeriSign NAB booth (C2546):
–  VeriSign® Intelligent Content Delivery Network is designed to reach
    both mobile and broadband consumers, offering a reduced cost of delivery
    compared to alternatives, and giving media and entertainment companies the
    ability to support SMS, MMS and WAP-Push modes of content delivery.
–  VeriSign® Interactive TV and Applications offer media and
    entertainment companies the ability to capture consumers through an
    additional marketing channel, encourage brand loyalty and creating
    additional revenue streams.
–  VeriSign® Content Portal Services offer a complete, fully integrated
    Three-Screen experience, designed specifically to solve the key challenges
    related to the life cycle of digital content within a mobile retail

VeriSign® Global Consulting Services for Media and Entertainment

VeriSign Global Consulting Services for Media and Entertainment delivers market expertise and skills in strategy, design and development of solutions as well as technical implementation that enable customers to get content to their consumer and capture new revenue streams across every new media consumer touch point — TV, PC, Mobile, any media. VeriSign consultants will also help media and entertainment companies respond to the complex demands of dramatically changing consumer usage characteristics, digital rights management (DRM) issues and distribution opportunities.

By partnering with Organic, a digital communications agency, VeriSign can also help customers effectively integrate digital media into their overall marketing strategy.

About ExtendMedia Corporation

Headquartered in Boston, MA, ExtendMedia provides a digital content service delivery platform that enables content rights holders and distributors to quickly create, manage, secure, and monetize content services across broadband, TV and mobile devices. ExtendMedia has over 15 years of experience working closely with the world’s most successful and innovative communications and media companies including: SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell Canada, Manitoba Telecom Services and ClickStar. For more information, please visit us at

About Organic, Inc.

Organic is a digital marketing agency that designs and builds exceptional interactive experiences for leading companies to drive brand awareness and more profitable customer relationships. Founded in 1993, Organic has offices in Detroit, Los Angeles, New York, San Francisco, and Toronto. Advertising Age recently named Organic a top ten interactive agency. To learn more about Organic, please visit or read our blog at

About VeriSign

VeriSign, Inc. (NasdaqGS:VRSN – News), operates the digital infrastructure that enables and protects billions of interactions every day across the world’s voice, video and data networks. Additional news and information about the company is available at

Forward-Looking Statement

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign’s actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign Digital Content Services; the possibility that VeriSign’s announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company’s business and financial results is included in VeriSign’s filings with the Securities and Exchange Commission, including in the company’s Annual Report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.


Source: VeriSign, Inc.
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