Bluetooth SIG names ShowStoppers official producer of press event
BELLEVUE, WA. and AUSTIN, TX.,(RUSHPRNEWS) 12 Sept. 2007 – ShowStoppersÂ® is now the official producer of press events for the Bluetooth Special Interest Group (SIG), a trade association with more than 9,000 member companies that together have shipped more than one billion BluetoothÂ® wireless products, from hands-free headsets for mobile phones to home entertainment and medical devices.
The marketing agreement “creates exciting new opportunities to introduce the press to the companies that drive development of Bluetooth technology in the consumer electronics, telecommunications, computing, automotive, music, apparel, industrial automation and networking industries,” said Kevin Keating, senior marketing manager, Bluetooth SIG.
“The member companies of the Bluetooth SIG are creating our wireless future,” said Steve Leon, partner, ShowStoppers. “These are the companies we want to help put on the radar screens of the thousands of reporters, editors, columnists and industry analysts who attend ShowStoppers events throughout the year.”
About Bluetooth Wireless Technology
Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. More than five new Bluetooth enabled products are qualified every working day and 13 million Bluetooth units are shipping per week. The installed base of Bluetooth devices is one and a half billion and climbing, making it the only proven choice for developers, product manufacturers, and consumers worldwide.
About the Bluetooth SIG
The Bluetooth Special Interest Group (SIG), http://www.bluetooth.com, comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 9,000 Associate and Adopter member companies. The Bluetooth SIG Inc. headquarters are located in Bellevue, Washington, U.S.A.
Now in its 15th year, ShowStoppers, http://www.showstoppers.com, is the only producer of press-only special events with global experience and expertise. ShowStoppers events are regularly attended by, among others, ABC, CBS, BBC, Bloomberg, CNN, NPR, the Wall Street Journal, This Old House Magazine, Business Week, Consumer Reports, engadget, Fortune, Forbes, Good Housekeeping, Into Tomorrow with Dave Graveline, Maxim, Money, Outlook 4Mobility, the New York Times, Rolling Stone, Stuff, USA Today, C/Net, Dow Jones, eWeek, IDC, InfoWorld, Jupiter Research, Network World, Newsweek, PC Magazine, PC World, San Francisco Chronicle, San Jose Mercury News, USA Today and ZD Net. ShowStoppers has hosted the PC World awards for six consecutive years and is partnered with Hannover Fairs USA Inc., PR Newswire, the Wi-Fi Alliance, the Austin Wireless Alliance, and Women in Technology International.
The next ShowStoppers events are ShowStoppers for the Digital Holiday, 26 Sept. 2007, in New York City; ShowStoppers @ CTIA Wireless IT & Entertainment, 22 Oct. 2007, in San Francisco; ShowStoppers @ CES, 7 Jan. 2008; and PressExpoUSA, 3 Mar. 2008, in Hannover, Germany, at CeBIT, the world’s largest trade fair for digital, IT and telecommunications for work and home. For details on how to participate as a sponsor, contact Dave Leon, director of sales for ShowStoppers, at 845-638-3527.
Starr Million Baker
INK Public Relations for the Bluetooth SIG
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