There's a lot of talk about metrics, measurement and ROI in social media. While I agree that numbers are important, it is easy for numbers to be misleading. They're nice to have and they can…
We all know that social media is a big deal in terms of how brands interact with their communities, generate revenue, and gain insight. So how does a brand make that social media magic happen?…
Don’t get hot under the collar this summer with A Suit That Fits’s cotton jacket option!As the weather finally heats up, suit wearers can become hot under the collar with their formal, structured suits. But…
Happy Employees Make for Positive Engagement at Work and on Social Media NetworksA happy employee is a great online and offline brand ambassador and enthusiast. Unhappy employees are also brand ambassadors but not necessarily the…
There are quite a few people out there – including myself - looking for work in new/digital/social media.Many are calling themselves “social media experts”. In fact, according to B.L. Ochman, there were over 12,000 self-proclaimed…
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