You don’t have to verify the marketing potential of Instagram. It is well-tested water. And recently, its popularity as a marketing tool has only sky-rocketed, making it a coveted platform for every business. Some believe that it gained even more mileage with the introduction of videos as standard posts. However, experts say that this feature still needs some more tapping. It means it can be an excellent opportunity for anyone looking to play in full-swing in this crowded space. If you are one of them, get ready to wrap your mind around this to stand out from the rest.

However, posting videos and photos are two different things. The nature of engagement will differ. Some studies show that videos don’t garner as many likes as photos, and hence, not everyone prefers them. But one cannot deny that they attract more comments compared to images. Therefore, you can find them more meaningful. Getting a lesser number of likes can be attributable to the fact that videos tend to be longer than images. So people spend time watching it till the end rather than merely hitting the like button. No matter what it is, videos can be a practical addition to your arsenal. 

Here are some video ideas that you can find useful for your purpose. Let’s dig them out quickly.

Teaser videos

Do you want to promote offers or content? You can use these to give users a brief look into your offerings. You can approach it in many ways. For example, you can highlight features with texts, demonstrate the result of a product you shoot or look at the camera to announce events or offers. If you want to make this concept work in your favor, you have to be thorough with your content, marketing efforts, product launch times, etc. Only then can you come up with a teaser video. 

As for making them famous, you can buy real Instagram followers to give them an initial push. It will allow you room to build on your organic follower count eventually. Many brands do this as a part of their marketing strategy. 

Stop-motion videos

If an image can be worth a thousand words, a stop-motion video would have far more value than that. Stop-motion video contains a sequence of static pictures that creates an illusion of movement when a user plays it. As the video plays, the audience gets introduced to a story unfolding before them. You can use this idea to transform any event into a fun and happy experience to keep your viewers hooked until the end. Plus, you can depend on this to arrange items and props more interestingly, which may not be possible with a regular photo or video.

Explainer videos

Some people hesitate to discuss their products as they feel it would sound too promotional. While it is undeniable, some surveys prove that almost 65% of Instagram posts featuring products were the highest performing content and these included videos. No matter what stops you from trying this, you need to understand that people follow you only if they find your content genuinely interesting. Whether it is a humorous or educational piece, they trust you with your expertise and business. So don’t miss this opportunity. You can make videos about customer experiences with your product, using a specific product, etc.

Time-lapse videos

Behind-the-scene events feel real and relatable. So when you give your audience a peek into this, you end up boosting trust. You don’t have to make this video too refined; a few flaws will keep them human and realistic. Some businesses have already started using this trick. Still, not many walk this path for the fear that they would end up revealing more and risking their idea to get copied. With time-lapse videos, you can address these concerns, though. You don’t have to showcase anything elaborately. Show a small part of a behind-the-scene event in a fast-paced way.

Some ideas that you can capture in this type of video include setting up the venue, shipping the packaged products to customers, etc. You can shoot these videos quickly from your iPhone or Android system without going too much into details.

Talking head videos

These interview-style videos feature subject-matter experts talking about the product, service, or situation. The video’s theme can be brand communication, public relations, customer experiences, sales, and more. Since these videos are easy to create, you will not have to think too hard to determine their content.

Instagram videos can give you an edge over others. It helps in creating brand awareness, offers, and customer reach. When you start getting lots of attention, you can expect it to affect your brand’s popularity and earnings positively. And the best thing is you can aim for all these without putting in too much labor. Some thoughtful planning and execution can do more than you expect.

However, posting videos and photos are two different things. The nature of engagement will differ. Some studies show that videos don’t garner as many likes as photos, and hence, not everyone prefers them. But one cannot deny that they attract more comments compared to images. Therefore, you can find them more meaningful. Getting a lesser number of likes can be attributable to the fact that videos tend to be longer than images. So people spend time watching it till the end rather than merely hitting the like button. No matter what it is, videos can be a practical addition to your arsenal. 

Here are some video ideas that you can find useful for your purpose. Let’s dig them out quickly.

Teaser videos

Do you want to promote offers or content? You can use these to give users a brief look into your offerings. You can approach it in many ways. For example, you can highlight features with texts, demonstrate the result of a product you shoot or look at the camera to announce events or offers. If you want to make this concept work in your favor, you have to be thorough with your content, marketing efforts, product launch times, etc. Only then can you come up with a teaser video. 

As for making them famous, you can buy real Instagram followers to give them an initial push. It will allow you room to build on your organic follower count eventually. Many brands do this as a part of their marketing strategy. 

Stop-motion videos

If an image can be worth a thousand words, a stop-motion video would have far more value than that. Stop-motion video contains a sequence of static pictures that creates an illusion of movement when a user plays it. As the video plays, the audience gets introduced to a story unfolding before them. You can use this idea to transform any event into a fun and happy experience to keep your viewers hooked until the end. Plus, you can depend on this to arrange items and props more interestingly, which may not be possible with a regular photo or video.

Explainer videos

Some people hesitate to discuss their products as they feel it would sound too promotional. While it is undeniable, some surveys prove that almost 65% of Instagram posts featuring products were the highest performing content and these included videos. No matter what stops you from trying this, you need to understand that people follow you only if they find your content genuinely interesting. Whether it is a humorous or educational piece, they trust you with your expertise and business. So don’t miss this opportunity. You can make videos about customer experiences with your product, using a specific product, etc.

Time-lapse videos

Behind-the-scene events feel real and relatable. So when you give your audience a peek into this, you end up boosting trust. You don’t have to make this video too refined; a few flaws will keep them human and realistic. Some businesses have already started using this trick. Still, not many walk this path for the fear that they would end up revealing more and risking their idea to get copied. With time-lapse videos, you can address these concerns, though. You don’t have to showcase anything elaborately. Show a small part of a behind-the-scene event in a fast-paced way.

Some ideas that you can capture in this type of video include setting up the venue, shipping the packaged products to customers, etc. You can shoot these videos quickly from your iPhone or Android system without going too much into details.

Talking head videos

These interview-style videos feature subject-matter experts talking about the product, service, or situation. The video’s theme can be brand communication, public relations, customer experiences, sales, and more. Since these videos are easy to create, you will not have to think too hard to determine their content.

Instagram videos can give you an edge over others. It helps in creating brand awareness, offers, and customer reach. When you start getting lots of attention, you can expect it to affect your brand’s popularity and earnings positively. And the best thing is you can aim for all these without putting in too much labor. Some thoughtful planning and execution can do more than you expect.