Phaedra Beauty Cosmetics Re-Launches with New Packaging

Hollywood celebrity make-up artist Phaedra L. Williams introduces new packaging and new products


Phaedra Beauty, founded by celebrity make-up artist Phaedra L. Williams renowned for her expert color matching for a variety of complexions and custom-blending, has re-launched her products with new packaging.

Williams launched Phaedra Beauty more than 10 years ago from her leisure Los Angeles-based studio where she spent years developing and custom-blending foundations and pressed powders for clients who found other make-up brands were missing the mark when it came to matching hues for olive and darker skin tones. Williams distinctively formulated her cosmetics with a warm yellow undertone to look natural on all skin tones. Colors from the line range from Fair, Olive, Medium and Dark.

Phaedra Beauty products are now packaged with a new contemporary look, cloaked in onyx with silver script. The line continues to offer its classics: foundations, concealers, pressed and loose powders. Its signature mint-scented lip gloss is also now available in beautiful charm bracelets, necklaces and key chains. Phaedra Beauty offers trial sizes online at

For the latest news, photos, and videos, follow Phaedra Beauty on social media; Facebook, Twitter, Instagram, and YouTube.

Phaedra L. Williams has appeared on television as a beauty expert. She is available for television, radio, print and online interviews. Contact Phaedra at

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