Strategy9 celebrates successful Global Gaming Expo demonstrations with Bally Technologies.
Strategy9 and Bally Technologies wow attendees with Bally’s TournaMaker™ slot tournament system, built on Strategy9’s STMS™ platform at G2E 2007.

St. Catharines, ON (RUSHPRNEWS) November 21, 2007 – Strategy9 announced today that it has received glowing commendations after the demonstration of TournaMaker™ – the new slot tournament system from Bally, built on Strategy9’s Slot Tournament Management System™ (STMS™) platform at the Global Gaming Expo, held at the Las Vegas Convention Center  from November 12-15, 2007.

TournaMaker™ is a revolutionary concept that turns a casino’s regular GameMaker® HD™ slot machines into “roped-off” tournament machines on demand without the aid of slot technicians.  This means that slot machines are available to playing customers for a longer period of time, with a much quicker transition to tournament mode.  Currently, casinos must either move older “tournament-only” slot machines from the warehouse to the casino floor each time a tournament is held, or tie up valuable casino floor space with tournament machines that only function for a few hours each week.

“The immediate, positive response from show attendees was loud and unanimous,” said Andrew White, CEO of Strategy9, “and casino executives confirmed to us that the integration of STMS™ with Bally’s GameMaker® HD™ slot machines is a revolution in slot management.”

“Casinos can now maximize revenue, floor space utilization, and increase customer satisfaction with regard to running slot tournaments.  With TournaMaker™, casinos can hold more tournaments, with larger formats, and customers can play on the newest, most exciting machines.”, said Tom Delibassis, Strategy9’s chief technology officer.

Other new features include a leaderboard and position indicator on each slot machine, automated ticketed enrollment, easy customer self-registration via kiosk, a video display manager, and comprehensive administrative functionality.Strategy9’s STMS™ system has an install base of 25 casinos, and was first launched in 2003. 

 STMS™ provides slot tournament functionality such as:  tournament creation and administration, patron registration, leaderboard display control, and flexible automated prizing.  The system has already handled thousands of tournament players in multi-phase, multi-site slot tournaments.  About Strategy9 Founded in 2000, Strategy9 has redefined marketing automation for the casino industry. 

 With an integrated platform that includes a suite of casino-optimized marketing tools, Strategy9 has empowered marketing professionals to leverage technology to improve return on investment in marketing activities.As well as servicing the casino and gaming industry, Strategy9 is a leading provider of data-driven, web-based marketing, email, CRM and database solutions. Integrating database expertise, traditional direct marketing methodology, and state-of-the-art online systems, Strategy9 is a visionary company bringing internet relevance and usefulness to Fortune 500 companies and SMEs.  Visit www.strategy9.com for more information.

About Bally TechnologiesWith a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company’s investor presentations, can be found at www.BallyTech.com. Media Contact:

Elizabeth Purdy
(905) 988-3999
bpurdy@strategy9.com
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