Business With India Author-Expert At Caltech Seminar Aug. 25-26

LOS ANGELES (RUSHPRNEWS) AUGUST 7, 2007- A Business With India seminar at Caltech (the California Institute of Technology) Aug. 25-26 will reveal to business leaders how to seek profits today in tomorrow’s most exciting global market.

The two-day seminar led by India expert Gunjan Bagla at the Caltech Industrial Relations Center is designed to give participants the insights and perspective required to better source and sell products in India and to successfully operate a business in India.

With India’s annual economic growth of nearly 9% quickly approaching that of China’s, western business leaders are increasingly being attracted to this land of extraordinary opportunity.

Attendees at Business With India will receive an in-depth understanding of the fast-evolving Indian business environment within the larger context of Indian society and culture. The event includes a dinner with the author. Register now at or by calling 626-395-2348.

Business owners and senior executives attending this intensive 2-day seminar will learn how to:

§ Avoid the common mistakes Western firms make in India

§ Improve business relationships and communications through a better understanding of the management culture of Indian organizations

§ Manage risk by learning how to evaluate the risks and rewards of doing business in India

§ Increase business opportunities by learning how to scan for important trends in Indian society

§ Reduce costs and risk by identifying Indian regulations that will affect how you do business

§ Increase your effectiveness in communicating with multi-cultural and virtual work teams

Past attendees include Scott Parker, VP New Business Development, Walt Disney Parks and Resorts, who commented: “The information I learned in this course is invaluable and provides a good basis for my ongoing work. The instructor, Gunjan Bagla, has a conversational style that is engaging and impactful. I found the informal Q&A and interaction among the course attendees to be very valuable.”

Bagla is author of the highly acclaimed book Doing Business in 21st Century India: How to Profit Today in Tomorrow’s Most Exciting Market (ISBN-10: 0-446-40224-9, 2008, Business Plus division of Hachette Book Group, New York, Doing Business in 21st-Century India – Hachette Book Group USA, 243 pages).

Doing Business in 21st Century India is packed with everything business leaders need to know in order to understand and succeed in this emerging market. Bagla’s guidebook has received a 5 Star rating from an Amazon Top 7 reviewer. Each person attending this course will receive a free copy of this book.

R. Gopalakrishnan, Executive Director of Tata Sons, Ltd., calls Doing Business in 21st Century India “A refreshingly simple book on a very complex subject.”

Ron Somers, President of the U.S-India Business Council, says Bagla’s book is “required reading for anyone who wants or has business in India. Take this book with you on the plane, keep it in your briefcase, and consult it often.”

Bagla is founder and principal of Amritt ( of Los Angeles which serves clients in the United States, Canada, and Western Europe who want to learn the secrets of doing business successfully in India.
About Gunjan Bagla

Los Angeles-based expert author Gunjan Bagla has more than 25 years experience in global sourcing and marketing in India. Bagla teaches workshops and seminars for executives on how to become more successful in India, including a seminar offered three times a year by the California Institute of Technology, Caltech. He publishes an electronic newsletter called Globalization Is Great with a circulation of over 20,000 professionals. He is the founder and principal of Amritt Inc. in Los Angeles, ( which advises major Western companies on doing business in India. Bagla has written numerous articles and speaks frequently about India. His book, Doing Business in 21st Century India, is poised to become the definitive handbook on the subject.

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Media Contact: To arrange an interview with Gunjan Bagla contact Scott Lorenz of Westwind Communications at or by phone at 734-667-2090 or by cell at 248-705-2214.

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