Top 6 Startup Mistakes and How to Avoid Them

If you’ve paid any attention to the business world in the last decade or so, you’ve probably noticed that startups are taking over. From healthcare technology to digital PR and marketing, startups are beginning to replace the corporate giants of the world with reckless abandon.

But before you run off to launch your own, you should know that not all startups are successful. If you want to position your business for profit, it’s important to take note of the mistakes that many startups fall victim to. To learn what these issues are and how you can prevent them, keep reading this guide.

1) Not completing the business planning process

Some of the most important aspects of owning a business come before you even start bringing in revenue. Creating a solid business model allows you to set up processes ahead of time so that when expected or unexpected things occur, you’re ready to handle it all.

One of the biggest mistakes new startups make is not being thorough enough with the business planning process. When this happens, startups can jeopardize investments, partnerships, and ultimately, they’re often not prepared enough to manage the day to day operations or overall strategy of their business.

So what should your business plan include?

  • An overall summary of your business model
  • A market analysis
  • Description of your product and services
  • Your strategy
  • Financial plan

You can draft a business plan on your own or with the help of a business planning professional. Whichever route you go, just be sure that your final draft is thorough so you don’t run into fundamental issues later on down the road.

2) Having a lack of cash flow

You know how they say it takes money to make money? Well, it’s true…, especially in the startup world. Most startups need to use outside funding to support their business, so it’s important to gain access to that funding early on and use it responsibly.

If you don’t have much experience managing money yourself, you might want to consider hiring an accountant who can help you create a budget that suits your organization.

3) Hiring the wrong team

One of the most important pieces of any business is the people that are working within it, and startups are certainly unique places to work. Because there are so few people employed during the beginning phases, most of the people on staff will have their hands in every aspect of the business.

Not only do you want to hire individuals who are able to handle a hefty workload, but you also will want to hire people who can be trusted to make decisions and handle sensitive information.

One way you can increase your odds of hiring the right team members is by using a background check service provider to conduct thorough checks of applicant employment history, criminal records, and even their credit score if need be.

4) Rushing through the process

When you have an exciting business idea it can be easy to rush through the process and lose your focus. Instead of skipping steps, you should make it a point to review your goals and overarching strategy on a regular basis. This way, you and your business partners can stay on the right track before you open and throughout your business’s growth.

5) Or, not starting soon enough

On the other hand, sometimes startups take too long to get moving and end up missing their opportunity to take hold of their sector of the market. As soon as you have a viable idea that you’re passionate about and committed to, you should make the effort to go through the patenting process and other legal procedures to ensure you’re first in the game to bring your business idea to fruition.

6) Failing to market the product or service

Another shortcoming of many unsuccessful startups is that they’re so busy managing business operations and growth that they forget to market themselves. While the buzz of the first few months after launch might bring in some business for a while, it’s not necessarily a sustainable business model. Be sure to implement PR and marketing practices from the start of your business throughout your business’s lifetime.


If you’re ready to open up your very own startup, be sure to read through these mistakes so you can avoid the mistakes of others and position your business for growth.

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