— Fuzion International, a San Francisco-based elevated “lifestyle brand startup” for menswear, today launched its menswear collection, fusing the culture and heat of Rio de Janeiro with the diversity and youthful, positive energy of the San Francisco Bay Area.
Fuzion’s first shirts feature the company’s classic logo while the company’s hats, which have already sold out thanks to popular demand, are premium-constructed snapbacks featuring the abbreviated logo FZN. Another popular series of Fuzion tees, “CarioFornia,” is a portmanteau of the name for a native in Rio (“Carioca”) with “California.” The image on the tee shows a California grizzly bear strutting down the Copacabana Beach in Rio.
“It all comes down to the simple things: living life with good people and good feelings,” said Lucas Molo, CEO and Designer, Fuzion International. “Life becomes most meaningful in these simple moments, when you hang out on the beach with friends, listen to great music, watch the sunset or work hard and push yourself to the limits. The feeling of life and of oneness: this is Fuzion.”
Before creating Fuzion, Molo was a professional racing driver for Ferrari as well as a restaurant and bar owner in Rio de Janeiro. As lead designer and creative director for Fuzion International, Lucas Molo’s vision comes to life with clothing and accessories reflective of the lifestyle he leads. Tees and hats are made out of premium materials using high-quality manufacturing methods making Fuzion’s offerings both casual and luxurious.
Fuzion International is presently exploring a retail distribution partnership with plans to open a flagship store sometime in 2016, but for the time being its merchandise is available for purchase on Fuzion’s online store.
Already, Fuzion has signed up top-name clients and brand ambassadors from across the worlds of professional fighting and racing:
â— Josh Paiva – Bellator mixed martial arts (MMA) Fighter
â— Tyson Griffin – 14-Fight Ultimate Fighting Championship (UFC) Veteran
â— Derrick Easterling – Pro MMA Fighter
â— Sebastiao Ferreira – Pro SuperMoto Racer
“I love Fuzion’s style because it reflects my own attitude and style, a sense of adventure, and a dedication to the active life,” said Tyson Griffin, an American professional MMA who has competed at the UFC over a dozen times.
Fashion Bloggers and Press Event
Journalists, bloggers, and other members of the press are invited to join Fuzion International for a meet and greet with Molo on Saturday, December 5, 2015 at 10:00 PM – Sunday, December 6, 2015 at 3:00 AM (PST) San Francisco, CA.
Register for the event here.
About Fuzion International
Fuzion International is a San Francisco-based elevated “lifestyle startup brand” for menswear that fuses the culture and heat of Rio de Janeiro with the diversity and youthful, positive energy of the San Francisco Bay Area. The company was launched as a vision of designer Lucas Molo, who had the goal of providing a rich, high-quality clothing line inspired by his life travels and experiences with humanism across the globe. The clothing of Fuzion International incorporates quality, style and culture, focusing on what unites humanity rather than what divides us.