The Think Pink Challenge; Reel Men Fish Pink

Eposeidon Outdoor Adventure, Inc. kicks off a campaign to raise awareness and funds for breast cancer research.

Eposeidon, Inc.’s KastKing Division, the makers of high quality affordable braided fishing line, has announced a campaign to promote awareness and raise funds for breast cancer research and early detection.

KastKing will donate all net profits from every sale of their KastKing Pink Braided Fishing Line in all sizes through their website during the month of October, which is Breast Cancer Awareness Month. Pink is the official color for breast cancer awareness.

KastKing’s will track all purchases of their KastKing Pink Braided Fishing Line through their website At the end of October the amount will be donated to fund breast cancer research. The company offers free shipping on orders over $20.

KastKing’s program will be promoted through Social Media with a Think Pink Challenge. The campaign slogan is — “The Think Pink Challenge; Reel Men Fish Pink.” Members of Team Eposeidon, the company’s angler support staff, which has male and female members, will publicly challenge at least 3 other anglers to “Spool it with Pink” and encourage them to challenge others either through Youtube or Facebook posts, or both. Eposeidon’s Think Pink Challenge will begin ramping up in September, begin October 1st and run through October 31. Eposeidon wants to encourage men to support the women in their lives with early detection through mammograms and doctor’s visits.

According to, “Mammograms don’t prevent breast cancer, but they can save lives by finding breast cancer as early as possible. For example, mammograms have been shown to lower the risk of dying from breast cancer by 35% in women over the age of 50.”

“Many lives and families have been touched by breast cancer,” says Tom Gahan, Marketing Director at Eposeidon. “This is our chance to reach out to the angling community, which mostly consists of men, to make a difference. The campaign encourages male anglers to ‘man up’ and load their fishing reels with pink fishing line for a great cause. We’re hoping women persuade their guys to ‘Fish Pink’ and in turn, men will support and encourage other women in their lives to have a mammogram and look after their health and inspire their male friends to also spool up with pink line.”

Pink fishing line has a practical feature. It becomes “invisible” at relatively shallow depths as pink is in the red spectrum, which is the first color to disappear in the water column. KastKing braided lines are offered in 10 lb. through 150 lb. test.

“October, breast cancer awareness month, also marks the beginning of the traditional holiday shopping season, says Eposeidon’s CEO Tate Cui. “Some may wish to purchase pink line as a gift during October and carry the awareness forward to next season. Next spring it may generate some conversations about how people can help with breast cancer, encourage their family members to be tested, or increase their awareness or donate. We hope to reach thousands of anglers. We are proud to support breast cancer research.”

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