The recent discussions surrounding Google and Bing’s targets to reduce the impact of spam and link farms on search results will result in more of a PR-led approach to linkbuilding according to PR, social media and SEO agency Punch Communications.
Web spam has always been seen as an issue within search engines and a concern to users and businesses within results pages. It prevents search engines like Google and Bing from presenting the most accurate results due to spam trying to take advantage of search algorithms; this impacts on businesses looking to rank well for their core search terms. The search engines must be constantly vigilant in their quest to rid their results of spam, which is clearly easier said than done.
Punch believes that as search engines try to reduce the effects of spam and link farms on search results, they will lean towards assigning more value to links from more reputable domains, a key example being the press. Generating links within any press coverage on key online publications and on national newspaper websites will become more and more important when it comes to ranking for search terms.
Alex Smith, Account Manager at PR agency Punch, said: “The way that Google and Bing are constantly altering their algorithms in an ongoing attempt to try and limit the effect of spam on their results will soon mean that links from the press and social networks will really start to count.
“It’s the role of PR agencies like ourselves to ensure that this linking potential is fulfilled, and that any online chatter develops links which can be syndicated across social networks.”
Punch Communications is a leading PR, search and social media agency, servicing clients across Europe and the rest of the world. Its PR-led approach to search and social media guarantees that search activity and social media outreach is always on message and on brand.
For more information, please call 01858 411 600, or visit www.punchcomms.com.