Bristolians Prefer to Keep Santa’s Spending a Secret More Than Other UK Shoppers

Christmas is the season of good will to all men, but it looks like Santa needs to be secret in Bristol this year according to research conducted by Savoo ( – the voucher code website for savvy shoppers. 47.1% of those polled in Bristol, by far the highest percentage in the UK, said they don’t like to talk about how much they have spent on presents.

Nationally, 32% of people preferred to keep their Christmas spending to themselves whilst just one in four (26%) of those near to Bristol, across the border, in Cardiff didn’t mind revealing how much they had paid out on gifts.

The survey also showed that nationally, when it comes to spotting a bargain, it’s women who have the eye and the patience to find the best deals with almost 50% of female shoppers saying they checked for any store discounts online to get a better price.  The same can’t be said for the men though; over a quarter of men said they wouldn’t bother checking, buy the item anyway and end up spending more than they had budgeted.

Simon Bird, Director of Retail Partnerships, said: “Discussing how much presents cost can always be a difficult subject and our survey has shown that Bristolians in particular prefer to keep prices to themselves. On average two out of three consumers across the country don’t mind revealing what they have paid for gifts but whatever the budget, people could be spending even less this Christmas by using online codes and vouchers. Being a savvy shopper is nothing to be ashamed about – why spend extra when you don’t have to?” is the UKs only voucher code and discount site to only publish ‘live’ deals, meaning everything visible on the site is available to buy and has not expired. Large savings can be made on Christmas gifts by everyone this year, from high priced electrical goods with a Curry’s discount code to CDs and DVDs at Zavvi.

For more information or to ask Savoo Answers a question, visit

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore