Online Marketing Agency The JAR Group Announces Acquisition of Waterford, Wedgwood, and Royal Doulton UK Account

The JAR Group, an online marketing agency based in Brooklyn, NY, has announced the UK division of luxury tabletop and giftware company Waterford, Wedgwood, and Royal Doulton (WWRD) as its newest client. The launch of WWRD’s UK affiliate program marks the JAR Group’s continued expansion of its services internationally. The JAR Group will manage the WWRD UK affiliate program across the LinkShare UK network, leveraging their success managing the WWRD program in the U.S. and their expertise in online marketing to drive revenue.

A.J. Lawrence, Founder and C.E.O. of The JAR Group, says of the partnership with Waterford, Wedgwood, and Royal Doulton UK, “We drive revenue for our clients, no matter what country they are in. As a child I always loved my great grandmother’s Waterford Crystal. As an adult and business owner, this is a wonderful opportunity to work with such a timeless brand.”

Waterford, Wedgwood, and Royal Doulton comprise the renowned brands that make up WWRD Holdings Limited, the leading provider of luxury home and lifestyle products sold worldwide. As the Outsource Program Manager for WWRD UK, The JAR Group will use their deep understanding of interactive marketing and long-standing industry relationships to develop and execute an affiliate program that will yield clicks and drives sales. The JAR Group develops a personalized strategy for each of its affiliate accounts that consists of an integrated management, communications, recruitment, and reporting plan.

James Stringer, who heads up WWRD’s ecommerce division in the UK says “launching the affiliate programme is part of the continued expansion and upgrading of WWRD’s online presence. Leveraging our group relationships and working with leading agencies and partners such as The JAR Group and Linkshare means we get a flying start to what I’m sure will be a successful and profitable programme.”

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The WWRD UK affiliate program, which was successfully launched on the LinkShare UK platform on April 26th, is led by The JAR Group’s award-winning affiliate marketing team. Donna McCarthy, Director of Performance Marketing, says, “Our team’s affiliate marketing experience paired with WWRD’s highly-regarded reputation as a global luxury brand is a recipe for success. We are looking forward to establishing an affiliate program that will create the same success in the UK as we have experienced in the U.S. market.” The U.S. affiliate marketing program was successfully relaunched during the 4th quarter of 2009 and surpassed not only 4th quarter 2008 revenue, but also 2007.

To inquire about how The JAR Group’s affiliate marketing team can help build, optimize, or manage your affiliate program, contact


About The JAR Group:

The JAR Group is an interactive marketing agency that helps companies understand online behavior to drive increased traffic, sales, and revenue. The JAR Group starts every engagement by learning its clients’ business objectives and researching its competitive space before devising a comprehensive strategy that is then executed with precise, measurable tactics to fit a client’s targeted goals. The JAR Group offers a full suite of online marketing services including SEO, digital advertising, market research, affiliate program management, analytics reporting, and social media marketing.

About Waterford, Wedgwood, and Royal Doulton:

WWRD Holdings Limited, the leading provider of luxury home and lifestyle products worldwide, manufactures, distributes and sells well-recognized brands including Waterford, Wedgwood, Royal Doulton, Royal Albert, Minton, Johnson Brothers and Franciscan. WWRD maintains unique licensing arrangements with some of the most high-profile innovators in the home and lifestyle market, including Vera Wang, Jasper Conran, Monique Lhuillier, John Rocha, Barbara Barry, Gordon Ramsay, Martha Stewart and Michael Aram.


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