Aurora Travel Vietnam to Further Expand Business in EU Market

According to a recent survey conducted by The World Tourism Organization, the total number of long haul tourist arrivals from the EU countries is predicted at 164 million in 2020. This is an annual increase of 6.1% as of 2000. Also under the report, the most popular destinations will be the Americans, followed by East Asia Pacific, the Middle East, Africa and South Africa. Western Europe and Northern Europe are expected to be the most significant originating regions.

The number of European arrivals in developing countries is increasing fast. Compared to 2003, their number climbed by an average of 10% to 54 million in 2006. The countries in the region have managed to increase their market share in the EU outbound tourist market. Almost all of the EU countries showed a positive growth in travel to developing countries, including Vietnam. Therefore, a proper long term strategy on Marketing and Management to the EU market becomes more urgent than ever before.

In response to this, Mrs. Nguyen Do Mai Anh, General Director of Vietnam’s famed Aurora Travel Company, had actively participated in the short term course on Strategy, Marketing and Management to the EU market organized by the Holland-based prestigious Center for the Promotion of Imports from Developing Countries ( from 2nd to 7th Nov 2009. ‘The course, which was delivered by high performing and high achieving consultants from EU countries like the Netherlands, UK, France, Germany, Spain and Sweden, had helped me grab way deeper insights into the EU tourists’ demands and preferences as well as the implications of changes in the years to come. Therefore, I hold firm to the belief that, with over 6 years of experience in the industry, we will thrive on coming up with fresh ideas and initiatives to adjust our prospective tours and travel services in such a way that best accommodates the European market specific needs in a very near future, in addition to our internationally recognized success in the current market segments’, said Mrs. Mai Anh.

As one of the most reputable and influential travel services providers for Vietnam, Laos, Cambodia and Thailand, Aurora served and exceeded the expectations of more than 11,700 customers in the year of 2008, over half of whom came from European countries. The Company’s products and services are continuing to get more and more votes of discerning travelers, despite the severe aftermaths of the recent crisis.

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