Absolute are to provide SEO Consultant Services and PPC Management to activ4 – specialists in sports travel, tours and tournaments for schools, groups and teams. activ4 have appointed Absolute Internet Marketing as its web marketing agency to help grow its UK web presence.
activ4 chose Absolute as its Web Marketing agency due to their wealth of experience and in-depth knowledge of the travel and tourism industry, which has stemmed from a significant amount of time spent client side, working for several UK travel businesses including lastminute.com.
Simon Colley, MD of Absolute commented: “Through reviewing activ4’s niche operation, I firmly believe the web has the potential to be a great source for generating good quality enquiries and bookings, which should also achieve a healthy return on investment for activ4”.
activ4 specialize in organising sports tours, cultural tours, performing arts tours and ski tours for groups. Their holidays are tailor-made specifically to each and every enquiry received; and they are already a leading specialist in organising group holidays for many UK secondary schools.
A key differentiator for activ4 is the way in which it can ease the load for the party leader, as well as provide a great tour experience. activ4 will support and provide help with all stages of the organisation of the tour.
Just one example of activ4 going the extra mile:-
It’s a common occurrence, groups have a great time during the day and then, nothing happens, many tour companies suddenly become absent each evening leaving the party leader to organise and amuse the rest of the group. activ4 takes proactive steps and makes recommendations to party leaders, creating evening entertainment programmes, thereby extending and enriching the experience of the destination being visited – the result, a ‘hassle free’ and enjoyable holiday for all to remember.
Steve Scott, MD of activ4 commented: “our highly trained and skilled staff are great in organising fantastic holidays for groups both large and small, what we don’t have is the necessary knowledge and experience in marketing our business online. By partnering with Absolute we can get the activ4 brand in front of the many users visiting the web, to find the best company to book their next trip with”.