50-Day Countdown of Unique Race Merchandise and Experiences Available in Run-Up to NASCAR Banking 500 Only from Bank of America on October 17; Reduced NASCAR RacePoints Redemption Rates to Deliver Greater Value to NASCAR Banking Customers
Bank of America, the Official Bank of NASCAR®, today launched “50 Days of NASCAR RacePoints®,” a new promotion giving fans the opportunity to get closer to the thrills of racing, including a place in Victory Lane. The unique promotion celebrates the 50th year of racing at Lowe’s Motor Speedway and makes available once-in-a-lifetime deals on exclusive NASCAR experiences and merchandise through the NASCAR RacePoints rewards program. Fans can redeem these exciting rewards at significantly discounted RacePoint values for the 50 days leading up to the bank’s signature race, the NASCAR® Banking 500 only from Bank of America, scheduled for Saturday, October 17 (ABC, 7:00 p.m. EST).
“We’re thrilled to celebrate 50 years of Charlotte racing in a way that involves fans around the country,” said Bank of America Motorsports Platform Executive Mike Hargrave. “Our NASCAR Banking products and the NASCAR RacePoints rewards program are bringing fans real value and some true ‘firsts’ – like the chance to present the trophy to the winner of our race in Victory Lane.”
Through October 16, fans can redeem special items offered at either 500 or 5,000 RacePoints, significantly less than standard redemption values, on great merchandise and unique race experiences including:
- presenting the trophy in Victory Lane to the winner of the NASCAR Banking 500 only from Bank of America;
- standing alongside their favorite driver during pre-race introductions;
- meeting “The King,” Richard Petty, the most decorated driver in NASCAR history;
- a behind-the-scenes view of a SPEED Channel show, including the chance to meet the show hosts; and
- autographed, authentic driver merchandise such as race-used fender sheets, pistons, and driving shoes.
“I have been fortunate enough to find myself in Victory Lane a number of times, but I’ve never had a fan actually present the trophy to me before,” said NASCAR Sprint Cup Series driver Kasey Kahne and NASCAR Banking driver. “It’s always a special moment for me and the team, and I know it will be for this lucky fan as well.”
For program details and a full calendar of the items offered during the “50 Days of NASCAR RacePoints” program, fans can visit www.bankofamerica.com/50Days.
To participate in “50 Days of NASCAR RacePoints,” fans must be members of the NASCAR RacePoints program. The fastest way to earn RacePoints is through NASCAR Banking®, the only nationwide suite of NASCAR and driver-branded personal banking products available only at Bank of America. Fans can learn more or sign up for NASCAR Banking at banking centers across the country and online at www.bankofamerica.com/RacePoints.
NASCAR® Banking 500 Only From Bank of America
In May 2009, Bank of America renamed its signature race on October 17 at Lowe’s Motor Speedway the “NASCAR Banking 500 only from Bank of America.” The name change is part of a strategic marketing effort to bring greater visibility and awareness to the bank’s popular line of NASCAR Banking products.
Bank of America first introduced NASCAR Banking in 2007, when the company signed on as the Official Bank of NASCAR. Bank of America has continued to make investments in the product suite for customers, including enhancements to the NASCAR RacePoints catalog and the addition of new drivers like three-time NASCAR Sprint Cup Series™ champion Jimmie Johnson, who joins Dale Earnhardt, Jr., Bill Elliott, Jeff Gordon, Dale Jarrett, Kasey Kahne, Mark Martin, Juan Pablo Montoya, Martin Truex, Kenny Wallace, retired driver Rusty Wallace and the late Dale Earnhardt among those featured on the check cards and credit cards.
In addition to the “50 Days of NASCAR RacePoints” program, Bank of America continues to support a nationwide promotion that provides fans the opportunity to acquire two tickets to a NASCAR Sprint Cup Series™ race, including the NASCAR Banking 500 only from Bank of America, when they sign up for a NASCAR Banking checking account and apply for a NASCAR Banking credit card.
Bank of America is widely recognized as a major corporate supporter of motorsports, serving as the Official Bank of NASCAR and provider of the Officially Licensed NASCAR Credit Card. Bank of America’s involvement with racing dates back to the early 1980s, when its legacy banks in Virginia and North Carolina sponsored races and provided financing for motor speedways throughout the United States. Over the last two decades, the company’s foray into racing has continued to expand. In 2005, Bank of America announced sponsorship agreements with International Speedway Corporation and Speedway Motorsports Inc., which included sponsorship of the NASCAR Banking 500 only from Bank of America at Lowe’s Motor Speedway in Concord, N.C. In 2006, Bank of America entered into a multi-year agreement with the National Association for Stock Car Auto Racing, Inc. (NASCAR) to become the Official Bank of NASCAR.
Bank of America
Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 53 million consumer and small business relationships with more than 6,100 retail banking offices, nearly 18,500 ATMs and award-winning online banking with 29 million active users. Bank of America is among the world’s leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.
Web site: http://www.bankofamerica.com/
SOURCE: Bank of America