Â SEGA AND NINTENDO JOIN FORCES for MARIO & SONIC AT THE OLYMPIC GAMES
Legendary Icons Appear Together for the First Time in Video Game HistoryÂ
In Mario & Sonic at the Olympic Games, players will compete in events that take place in environments based on the official venues of the Beijing 2008 Olympic Games. Using a supporting cast of characters from the amazing worlds of both Mario and Sonic, gamers will be able to compete as or against a range of lovable personalitiesÂ including Mario, Sonic, Luigiâ„¢, Knucklesâ„¢, YoshiÂ®, Tailsâ„¢ and more. Innovative usage of the Wii and DS control systems to maneuver a favorite character will allow players to race the likes of Mario and Sonic down the 100m track, engage in exhilarating rallies in table tennis and churn water in a swimming heat, all while competing for the much sought after gold medal.
â€œWe are thrilled to partner with Nintendo and ISM on this groundbreaking title,â€ said Hisao Oguchi, President and Chief Operating Officer, SEGA Corporation. â€œFor the first time, two of the worldâ€™s greatest gamesâ€™ characters come together to compete in the worldâ€™s greatest sporting event and we couldnâ€™t be more excited.â€
â€œMario and Sonic have been respectful rivals since the early days of video games,â€ says Shigeru Miyamoto, Senior Managing Director and General Manager, Entertainment Analysis and Development Division, Nintendo Co., Ltd.. â€œIn fact, for a long time they have been discussing the possibility of one day competing against each other. Now that they have been given the perfect opportunity to meet at the Olympic Games, we may finally learn who is actually faster, Mario or Sonic?â€
â€œThe Olympic Games represent the true spirit of competition and passion,â€ said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. â€œBringing together intensely competitive and fun characters like Mario and Sonic in an Olympic setting helps showcase the sports of the Olympic Games in a new and compelling way for all generations.â€
About SEGA Corporation:Â SEGAÂ® Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGAÂ® Corporation’s Web site is located at http://sega.jp.
About Nintendo:Â The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of
About ISM:Â ISM is active in managing and developing entertainment software applications. In addition to the exclusive rights ownership of the Olympic Games, ISM is one of the world’s leading providers of sports fantasy games, particularly specializing in the football/soccer sector. Visit the company’s website at www.ismltd.com
TM USOC 36USC220506Â SUPER MARIO characters Â© 2007 NINTENDO
Nintendo, Nintendo DS, Wii and the Official Seal are trademarks of Nintendo.Â SONIC THE HEDGEHOG characters Â© SEGA. All Rights Reserved.Â Â Sega is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and Sonic The Hedgehog are either registered trademarks or trademarks of SEGA Corporation.
RUSH PR NEWS PRESS RELEASE SERVICES