Reality Digital Launches ‘Harmony’ Social Media Platform

Fully Configurable Drag-and-Drop UI allows SMBs to Build Fully Branded and Monetized Social Media Communities within Minutes

SAN FRANCISCO(RushPRnews) 02/26/09Reality Digital, Inc., a leading provider of white-label social media solutions for businesses, today announced Reality Digital Harmony, a new self-service social media platform for small to mid-sized businesses (SMBs) that want to create affordable, white-label online video and social networking communities. Harmony enables SMBs to engage with their customers and extend their brand by developing their own interactive communities that capitalize on the latest in user-generated content (UGC), video and social networking capabilities. Moreover, Harmony provides an abundant feature-set at a significantly lower cost than comparatively available products.

Engineered for small and mid-sized business owners and site publishers alike, Harmony delivers business customers everything they need to create an online community immediately out of the box, including online video upload and playback, user-generated content and sharing, and social networking functionality such as, blogging, events and forums. Harmony also offers content monetization capabilities enabling publishers to keep 100% of third-party ad revenue; an administrative dashboard with extensive site monitoring; and

content moderation tools to ensure quality and control in a brand-safe environment.

“Despite the bevy of existing social media platform offerings, we struggled to find a scalable solution that offered the functionality and reliability to power our soccer-based, social networking site at an affordable price point,” said Dick Rempt, CEO, Talents Media. “Reality Digital Harmony was the only solution that delivered a rich set of tools that could help our members to connect, share content, and invite members from other social networks. We are delighted that Harmony has helped us realize our goal of instantly creating an interactive environment targeted towards player development, exposure and discovery.”

“As our business grows in popularity, so does the demand for greater access to our mixed martial arts fighters, who are celebrities in their field. We needed to build a social community that not only enhances the experience for our fan base, but also promotes our sport to new audiences,” said Chuck Vaughn, vice president of business development, MMAX Enterprises. “As one of the world’s fastest growing sports, we need a flexible solution that supports a cross-platform marketing strategy and ensures brand consistency no matter where our content is distributed. Reality Digital Harmony allows us to leverage live broadcast capabilities, television programming and extended social networking features that bring our fighters closer to the audience — creating deeper engagement, for our fan base, with our sport and our brand.”

Reality Digital offers SMBs a more exciting way to engage with their customers and visitors by offering a social media platform that can be implemented right away, and is a cost-effective alternative to less robust solutions. Reality Digital Harmony is ideal for:

  • SMBs with limited budgets that are new to social media
  • Startups and entrepreneurs looking to create a proof of concept for investment and funding
  • Site owners looking for extensive design flexibility and configurability quickly and simply
  • Enterprise marketing departments looking to launch a UGC contest immediately
  • Agencies and developers seeking a turnkey solution to quickly design and build prototypes as campaign testing grounds
  • Businesses running multiple video-led marketing projects, such as video tutorials, user submitted video initiatives and viral videos

“This economy has resulted in tighter budgets, reduced staff and scant marketing resources for companies, making it difficult to experiment with social media initiatives,” said Cynthia Francis, CEO of Reality Digital. “Reality Digital Harmony is an entry-level social media platform that makes it easy for businesses to create an online community to enhance their connection with customers in a brand-safe environment. A business can quickly build and configure a site without assistance and start reaching their customers within a matter of minutes. Harmony is customizable, stable and affordable for both small to mid-size businesses and departments within larger companies and allows our customers to remain competitive and innovative as they promote their brand, without breaking the bank.”

Among the multitude of new capabilities, including user-generated content and comprehensive community building tools, some unique features to the Reality Digital Harmony product include:

Drag ‘n’ Drop UI

  • An industry first, white-label social media platform that enables the customer to quickly and easily configure the look and feel of their site by simply dragging and dropping Harmony widgets anywhere on the page

Configurable Widgets

  • Harmony includes over 30 preset WYSIWYG widgets based on the Reality Digital Opus core platform designed to work together seamlessly. Add any number of widgets, in multiple instances if desired. Configure titles, UI and content in each widget to tailor it to your needs.

Branding via 100% Control of CSS

  • Create unique themes for a site by uploading images and CSS files to customize colors, layout, fonts and background images to build a fully-branded experience

Self-Serve Advertising

  • Quickly monetize a site by adding advertising widgets. Customers can decide what ad provider to use. In any instance, you keep 100% of the ad revenue to yourself.

Availability:
Reality Digital Harmony is available March 2009. Those interested can visit www.realitydigital.com or call 415 644 4600.

In addition to the Reality Digital Harmony news, the company also announced, today, the availability of the Reality Digital Opusâ„¢ 3.0 product for enterprise businesses interested in a full-service social media platform. See related press release here: http://www.realitydigital.com/index.php?id=199.

About Reality Digital

Reality Digital, Inc. helps businesses drive brand recognition, engagement and revenue through white-label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities. Reality Digital products include Reality Digital Opusâ„¢, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry-level social media platform for small businesses and projects. Reality Digital customers include leading global brands in media, entertainment, sports, travel and retail. Founded in 2003, Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com.

Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.

Punch Communications

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