eProoft Online Home Inventory Service obtains TRUSTe Seal of Approval

house on fireAustin, Texas and San Francisco (RPRN)– 03/26/09- Homeowners can gain peace of mind in case of fire, theft or natural disaster while storing images of their precious valuables and home inventory items securely online.  Simple to use and securely stored online, records are accessible from any computer with eProoft, who recently obtained the TRUSTe Seal of Approval. eProoft, LLC, recently announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online.  TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe’s consumer dispute resolution process.

“By becoming a TRUSTe sealholder, eProoft, LLC gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site,” said Fran Maier, executive director and president of TRUSTe.  “eProoft  joins more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program.”

The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a Web site has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission’s Fair Information Practices.  Specifically, TRUSTe sealholders agree to:

· Disclose their information gathering and dissemination practices;

· Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;

· Provide users with access to their personal information to correct any inaccuracies; and

· Ensure that reasonable security mechanisms are being used to protect the data that is collected.

“We are pleased to join TRUSTe in advancing responsible information practices online,” said Erik Vicars, CEO of eProoft, LLC. “TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security.”

Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through automated MAXAMINE monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements.  In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.

Contact Information:

Amy Stevens                                      Carolyn Hodge

eProoft, LLC                                       TRUSTe

512-914-9074                                      415-520-3415

astevens@eprooft.com chodge@truste.com


About eProoft, LLC

eProoft, LLC www.eprooft.com has released a simple and secure home inventory software, allowing consumers to upload digital images of their valuables, attach receipts or other descriptive information, and print reports for their insurance agent if the need should arise.  All information is secure and all information is online, so that it may be retrieved from any computer in the event of a disaster.  It was also created with estate planners in mind, so that images of valuables may be described in detail, with notes or special memories associated with them.

About TRUSTe

TRUSTe www.truste.com helps millions of consumers identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs.  TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Web sites and many of the most highly trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, and Facebook.  Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy visit www.truste.com.

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