Shanghai, China (RPRN) June 8, 2009 — The Money Fair International Exposition, China’s largest personal finance and investment conference, has announced that it is inviting US-based companies to participate in its annual expo for the first time in its seven-year history.
The Money Fair, scheduled for November 20-22 in Shanghai, attracts nearly 200,000 affluent Chinese consumers and more than 160 corporate participants each year. Until this year, however, US-based companies have not been invited to attend.
“We believe that Chinese consumers and corporations can benefit from exposure to US companies and vice-versa,” said Hu “Tiger” Zhou, an executive at Shanghai Media Co., Ltd, organizer of the Money Fair, “and we are excited to be part of opening of Chinese markets to US companies.”
In an unusual step for a China-based conference, the Money Fair established an English-language website (www.moneyfairchina.com) and partnered with a Florida-based company, ImmixRed LLC (www.immixred.com), to provide registration and support services to US companies. “We want to ensure that US participants have the support they need to succeed,” Zhou said.
“China is the future,” said Jim Prince, senior vice president at ImmixRed LLC. “Events like the Money Fair allow US companies to access China’s burgeoning consumer and investor markets. We look forward to helping them take advantage of the opportunity (http://www.moneyfairchina.com/why-participate/).”
Not surprisingly, the Money Fair focuses on money–how to make money and ways to spend it. In addition to personal finance and investment, the organizers plan to feature US real estate, education, luxury consumer goods and tourism.
According to Zhou, these industries are positioned for explosive growth in China. Zhou points to ever-increasing Chinese demand for international education and luxury goods. He also notes that “US real estate is one of the hottest investment topics in China today and Chinese tourism to the United States is expected to boom with the policy changes allowing Chinese group tours to visit the US.”
Even the troubled US investment and finance communities have reason for optimism. Regulations on their activities have eased in recent years after decades of tight control. “These companies can lay the groundwork for the future,” Zhou said, “plus they can learn more about Chinese consumer needs.”
Prince emphasizes that the Money Fair offers tangible benefits to US participants, especially given the struggles of the US economy. “While American consumers retrench,” he said, “Chinese attending the Money Fair are ready to buy and invest. This is a chance for US companies to grow sales. We’re thrilled to offer that opportunity.”
For additional information about the 2009 Money Fair, contact Jim Prince at 800-341-9488 (ext. 531) or visit www.moneyfairchina.com.
About ImmixRed LLC
ImmixRed creates new markets for China-based event organizers with innovative marketing and sales campaigns that grow American corporate participation and drives value for US-based event participants by providing the support necessary to maximize the benefits of participation in China-based events. Based in Pensacola, Florida, ImmixRed’s bi-national management team has decades of executive-level experience at some of America’s largest companies and has managed international events, projects and partnerships on behalf of China’s most prominent companies.
About the Money Fair International Exposition
Founded in 2002 by Shanghai Media Co., Ltd., publisher of Money Weekly (Li Cai Zhou Kan) magazine, the Money Fair is China’s largest personal finance and investment conference. Held at the Shanghai Exhibition Center, the Money Fair offers a platform for companies to access affluent Chinese consumers and investors.
Watts Writing Studio