Axis Technologies to Form Advisory Panel

LINCOLN, NE–(RushPRnews)–02/04/09 — Axis Technologies Group, Inc. (Other OTC:AXTG.PK – News), a green technology designer, manufacturer and marketer of a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry, announced today that the company is assembling an Advisory Panel which will consist of from 8 to 20 experienced and well-connected experts from a variety of fields. The Advisory Panel will greatly assist Axis in bringing their ballasts before the decision makers at all government levels, and to the building management sectors. The Obama administration has already announced their intention to address energy efficiency in federal buildings.

“Axis Technologies is pleased to announce the appointment of Dr. Jerry Moore of Fairfax, Virginia, and Herman Rappaport of Los Angeles, California, and Craig Huffman, who lives in Tampa, Florida; as three of the first members of the Axis Advisory Panel, and they bring a wealth of valuable knowledge and experience to our team,” said Kip Hirschbach, CEO of Axis Technologies, Inc.

Dr. Jerry Moore, PhD, J. D., brings a broad base of scientific and business expertise that Axis will be able to capitalize upon immediately. He will assist in strategic planning, establishment of new business strategic alliances, new product introductions to complement the existing Axis products and the regulatory affairs from a manufacturing perspective. Dr. Moore’s industry contacts and broad base of scientific and business expertise will ensure that Axis’s product platform and new product introductions this year will be successful. Dr. Moore’s career spans 25 years with the United States Department of Agriculture (USDA), and the United States Environmental Protection Agency (EPA), in which he had a large role in the writing and implementation of many Laws and Acts which are instrumental in protecting our environment.

Herman Rappaport is President of Medical Wellness, Inc. and is responsible for the corporate management including business development for that company, a supplement development and marketing company especially concerned with providing preventative medical products for aging baby boomers. Mr. Rappaport has been a participant, in at the beginning of movements that have influenced the world, from atomic science at the start of the Manhattan Project at Columbia University and Oak Ridge, Tenn. to pioneering the expansion of McDonald’s Drive-Ins coast to coast, ranging from the development of air rights for urban development to advisor to three presidential administrations. He founded the PEG Foundation and co-hosted symposiums at the University of Southern California’s Annenberg School for Communication on “Alternative Energy.” Us Weekly Magazine - only 99c an issue! Save 75%!

In addition, he was advisor to President Nixon on mass transportation, and to Presidents Reagan and Carter on foreign trade. Mr. Rappaport stated, after learning about the Axis ballast, “Axis has selected to bring to market a most timely product, one that improves energy efficiency. In fact, the present economic disorder can even be an advantage! I see that Axis Technologies has considerable potential.”

Craig A. Huffman is an attorney and is CEO of New Green Technologies, Inc. He is co-founder of predecessor companies, Internal Command (2001), and Internal Hydro International, Inc. (2004) of the parent Company, Renewable Energy Resources. He has been instrumental in all of Internal Hydro’s corporate operations, patent protection, and all aspects of corporate build up. Mr. Huffman is responsible for the purchase plan and expansion of the Company to include its New Green Technologies’ suite. He also acts as counsel to several other public companies, and has served on several boards. His combined business and legal expertise greatly aid the company in the areas of corporate governance and business ethics.

“Being in the Green Space as I am, I can certainly appreciate that Axis Technologies’ Daylight Harvesting ballast can contribute to Saving Energy,” stated Mr. Huffman.


About the Axis Ballast:

A standard “ballast” is an electronic component that regulates voltage in light fixtures. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy-saving system that can reduce lighting energy costs by up to 70%. The Axis Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture and then dims or increases lighting in conjunction with the amount of available sunlight. The Axis Ballast avoids “over-lit” conditions that increase energy costs by harvesting and utilizing free daylight from windows or skylights. As the amount of available daylight fluctuates, the Axis Ballast keeps lighting “tuned” to the desired level in a designated area.

About Axis Technologies Group, Inc.:

Axis Technologies Group, Inc. conducts its business through this wholly owned subsidiary Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company’s target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

Safe Harbor

Statements about the Company’s future expectations and all other statements in this press release other than historical facts, are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words “anticipate,” “estimate,” “expect,” “intend,” “plans,” “projects,” and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact Info:
• Phone: 404-261-1196
• E-mail: ir@axistechnologyinc.com
• Web Site: http://www. axistechnologyinc.com

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