Small businesses dominate Western Australia. Ninety-seven per cent of all the businesses that make up the entire Western Australian economy is fueled by small businesses.
The small business sector is an important economic driver in this isolated region of the Land Down Under. It contributes $50.1 billion annually while catering to Perth’s 2,067,333 population.
Small businesses are not just essential but crucial to the region’s economy. But, as a small business owner, the competition there is downright fierce.
Thus, small businesses should consider investing in Search Engine Optimisation (SEO) by hiring the best SEO in Perth.
Although it is still valuable to own business cards and the reputation from word-of-mouth, advertising online will catapult a small business to new heights.
Still sceptical? Keep reading this post to learn the five best reasons small businesses should incorporate SEO into their operations.
1. Becoming More Competitive in the Market
SEO helps a small business get its much-deserved visibility on search engines such as Google and Bing. By doing this, a small business brand can get a step ahead of its competitors, especially in the local market.
Despite being the most innovative brand in its niche, a business will not do well if nobody can find them on search engines. While other companies are showing up on search engines, they usually emerge on top of the competition.
SEO turns a small business or brand into a competitive player in the local market by optimising its website, establishing its Google My Business (GMB) profile, and improving its local SEO presence.
2. Improved Conversion Rates
Websites that are optimised to load faster for search engines are much easier to find. Also, these websites are user-friendly and have better compatibility with mobile devices. It means that businesses with a website optimised for SEO are more attractive to potential customers.
That is why small businesses need to invest in SEO because their websites are more likely to be discoverable than having a website that does not apply SEO or not having a website.
Potential customers are converted into paying customers if they are greatly satisfied with their website navigation, especially if it is very easy to find and user-friendly.
Improved conversion rates are usually the results of a good-quality website that always keeps in mind the user-friendliness of its navigation and its discoverability on search engines.
3. It Helps Find New Customers
Small businesses have their website grow twice faster compared to those that do not own one. Regardless of the industry a small business falls into. They should learn that potential customers are waiting online to be discovered.
Thus, small business owners need to understand that SEO uses innovative strategies and methods in the digital platform to find customers searching for a particular brand or product online.
In addition, SEO discovers new potential customers through targeted marketing.
4. Improves a Website’s Traffic
A website alone will not entirely help grow a small business’s visibility online. Instead, it requires expertise from SEO in Perth consultants.
Relevant keywords to a small business’s niche are the most important element utilised for SEO. It tells the small business brand what their potential customers are looking for and their intentions.
Whether they have just been informed or simply browsing through the internet window-shopping or are ready to purchase something, SEO will direct them to the website.
SEO experts target the terms that show the right search intent of the potential customers who are searching for a certain product or service online.
Targeting is an essential way to drive traffic to a small business’s website with a higher conversion rate. It is more effective than wasting money and time on utilising other marketing strategies that do not target customers willing to purchase a small business’s product or service.
5. It is Cost-Effective for Small Business
Small businesses have a very limited budget for marketing, and they only rely mostly on word-of-mouth and the free features of the social media platforms. With this in mind, they need a marketing campaign that is cost-effective and worth the risk.
Thus, digital marketing, particularly SEO, is there to help them gain an advantage over their competitors in their niche.
It offers the same results as traditional marketing, or even better without putting holes in their pockets.
Small businesses that incorporate SEO strategies into their marketing campaign will pull them closer or even position themselves where their competitors search engine results.
Understanding why SEO is an important investment will surely lead to growth. For those small businesses who look beyond the horizon, SEO will be their guide to take them there.