Yes, business is about getting new customers, but it’s also about holding onto the ones that you already have. Customer loyalty is a very hard thing to get nowadays, because people have so many different options to choose from when it comes to products and services. Due to the Internet, customers can now shop with businesses all across the globe, 24 hours a day, and seven days a week. This means that if you currently have a customer base, you need to do everything in your power to hold on to them, so they continue to come back and buy from you again and again. It is a common industry saying, that it costs almost 5 times as much to get a new customer, than it does to hold on to a current one.
Logistics Is What Brings Everything Together.
With this in mind, you really need to think about logistics, and the real impact that it has on your business. With the right logistics partner that you can find here at Tecdis, you can grow your business with satisfied customers, who enjoy receiving their goods on time, every time. In order to have happy customers, who will shop with you again and again, it is up to you as a business owner, to create a reliable and efficient logistics strategy. Here are some essential tips to help you to achieve this goal.
- It’s all in the preparation – As well as essential teamwork in the workplace, you need to choose the right kind of suppliers within your logistics chain. If you are unable to supply your customers with the items that you say that you have, then you’re going to disappoint them, and they will go elsewhere with their money. It’s all about tracking, and making sure that you conduct regular stock takes, so that you don’t run out of your more popular items. Putting a bar code system in place at the counter, means that if you have low numbers of a particular kind of product, then the system will re-order it for you.
- Be upfront with your customers – If the customer has to wait for an item that they have ordered from you, it is essential that you keep them up-to-date on when it will be delivered. It isn’t so much the fact that the item might arrive a little later, it is the fact that you don’t keep them in the loop. If you want your customer loyalty, then you need to set up a communication system that allows you to know where the items are at any given time, and the customer can check also if they want. A scheme such as this is quite innovative, and you can learn about how to get assistance with this and other things, right here.
These are just a few tips to help you improve your logistics strategy, and to retain your current customers. Everything in business nowadays is all about honesty, so that you can continue to capture the hearts and minds of your current and potential customers.