Businesses of all sizes are pivoting towards videos. So, as a small business owner, if you are wondering as to how to get started with videos, all I can say is, take it easy. Start working on explainer videos, first and foremost. Product explainer videos leave the biggest impact on customers.
Here, I’ll brief you on what exactly are product explainer videos and the different kinds of explainer video that you could try creating for your small business.
- Product Explainer Videos
As it turns out, of all kinds of marketing videos, product explainer videos are considered to be business-critical. Why? It’s because it helps build credibility in the eyes of the customer.
Given that customers tend to build an opinion about your business, looking at the product explainer videos, it has become important to focus on the content of your videos and not just the look and feel of it.
Again, if you are thinking that you may have to fork out some good sum to create even an average product explainer video, then that’s not the case. Initially, you can try creating a video on your own and then see how it works for your business. If things are working well for you, you could think of upgrading it or even get one professionally made from top video production companies to see whether it resonates with your audience.
For more guidance, you could check out product explainer videos by Basecamp. The video, in addition to featuring the best features of the software, specially harps on the problems the software is especially engineered to solve. Any regular video tends to highlight the product features. But, generally speaking, for a product explainer video to stand out and make an impact, it needs to focus on the problem the product or software has been engineered to solve.
Types of explainer videos you could try creating for your small business:
#1: Live-action Explainer Videos
Businesses that are into selling physical products or running a people-centric business then such business should create live-action explainer videos. Why? It’s because people love to see the product and service in action than seeing them in an animated form.
Live action videos are best when it comes to connecting with the audiences. So, if you are running a people-centered business, such as consultancy firm, security services, or a restaurant, then it’s better to experiment with live-action videos.
It helps establish an emotional bond with the viewers, which is really important when telling video stories.
#2: Animated Explainer Videos
Businesses that are into selling non-physical products such as software or games, such businesses should start experimenting with animated explainer videos.
Yes, you could make a crow sing a lullaby and an elephant dance to Bruno Mars vocals with animated videos. What seems impossible in the real world, you could make it possible with animated videos.
Tech companies that are using cloud services could make best use animated videos to demonstrate the concept.
The best part? If you’ve got a constantly evolving product or service, you can easily make changes in the animated videos over the live ones. Plus, the branding of your videos becomes easier as you could use similar colors, themes, and styles to make your video suit well with your website theme.
#3: Whiteboard Explainer Videos
In whiteboard videos, a hand is used to draw animation and even write sentences on the board and then is erased as the video continues.
Final Thoughts
If video shooting is on your mind, and you intend to do it on your own, then you need to bear in mind the following tips to make them as effective as possible.
- First off, write a fabulous script. For all I know, the script should precede screenplay
- It should not go beyond 60 seconds
- Use conversational language
- Add shots of what your product or services
Punchline: Explainer videos should resonate with the audience’s emotions, and most importantly, talk more about how your product will solve customer problems and, in turn, make their life easier. This is the only way to ensure the super success of your videos.
