You spend a lot of time and money sending traffic to your website, right? Then wouldn’t it make sense to optimize your landing pages in order to convert a higher percentage of your traffic into leads and sales?
“CRO (conversion rate optimization) is something that all business owners need to turn their focus to, as even the slightest increase can result in more revenue and business,” Jean, AlignMat Acupressure. To help you understand what CRO involves, here are several tips that can help you increase your conversion rates.
Highlight authority and expertise.
“Displaying your authority and credibility in the way of awards and recognition you’ve received in your industry as well as the results you’ve generated for other people. Social proof like client testimonials and reviews are also keys to converting since most people tend to shop around.” — Joseph W. Belluck of Belluck & Fox, LLP
Conduct plenty of A/B testing.
“Don’t make assumptions in your landing page layout. Increase your conversion rates by conducting informed A/B tests using data gathered from both quantitative and qualitative sources. We use Hotjar for qualitative data like scroll percentage, click behavior, and user heat maps.“ — Sean Christman, Founder of Slamdot
Create CTAs that actually encourage immediate action.
“We live in a society that glorifies immediate gratification. Creating a call to action that actually encourages users to take action. Be concise about what they will get and make it easy and immediate.” — Shawn Freeman, Founder and CEO of TWT Group
Make your offer more appealing.
“Improve the offer. You might think you have an appealing offer on your landing page, but if it’s not converting high enough then you are going to have to make it more appealing. Test until you find an offer that your visitors cannot pass up.” — April Gillmore, CEO of ClickFirst Marketing
Change your call-to-action.
“If you are having trouble converting leads on your website make sure you have a call to action. Then start to experiment with different versions of your call to action. You never know what your audience truly wants to you try different things and measure the results.” — Ben Walker, Founder of Transcription Outsourcing, LLC
Look into LeadPages.
“Use a plug and play solution that is already optimized like LeadPages. When you have a proven platform to use as a base it helps you get a head start. Then, you can split-test using the platform and test things like headlines and button colors to improve your conversion rates.” — Ari Evans of AAA Handbags
Make sure field validation is in place.
“Ensure proper form field validation is in place. There is nothing worse than losing leads to validation errors. In addition, add trust seals to the form so the user knows their data is secure and safe when submitted.” — Shawn Schulze of HomeArea.com
Use an exit-intent popup.
“An exit-intent popup will present the visitor with one more chance to convert before he or she leaves your website. If the offer is enticing enough, you will see some of those exits prevented, instead converted into leads or sales. There are several plugins available to create this.” — Tom Munroe, CEO of RugStudio
Split-test your headlines.
“Run an A/B test on the most prominent part of the page — usually the headline. Change up the layout and make the lead form more prominent. Make sure the user knows that they should fill out the lead form.” — Matthew Kolb of All High Schools
Remove obstacles.
“Make sure it’s as easy as possible to make the lead convert. Any obstacle that could potentially keep the lead from converting should be eliminated or worked around to allow the lead to convert easily.” — Marc Webb, Founder of Real PDL Help
Split-test everything.
“Always split test several different main call-to-actions. Sometimes a little change to the wording can make a huge difference. You need it to really command attention and trigger an immediate want or desire for more. Never be afraid to test, even if you have one performing well.” — Christopher Dziak, CEO of Pure Nootropics
Test different sales copy.
“Test different sales copy. You will never know the true potential of a landing page unless you test several different call-to-action copy. One message might only appeal to a small percentage, while another CTA might appeal to a much wider demo, giving you better results.” — Andrew Tran, Founder of Therapy
Increase your testing budget.
“Increase your testing budget and push more traffic to enable you to split-test more. You can’t just throw $10 of traffic at an offer and expect to learn anything that will help improve conversions. Be prepared to spend some money to really figure out how to make improvements.” — Jim Epton of Dom Huga Ltd