First impressions matter in every area of life, but especially in business. Each customer that sees your company’s logo will make a judgement about your business within seconds, and then by extension will naturally make an assessment about your product or the service you offer – even if they know nothing about it. Here are three ways to make a great first impression by maximizing your logo design.
A logo that is aesthetically pleasing gives consumers confidence that the brand behind the logo will be positive as well. Psychologically, the assumption is that if the logo is hiqh quality then the product must be too. While this is not always true, it is important for logo designers to recognize that this is the way consumers’ subconsciously think. For a logo to be effective it must take into consideration the psychology of marketing which includes the colors, the font and the design. The logo should represent the personality of your business. For example, if you sell a fun and lively brand of children’s clothing then it makes sense to convey these traits in the logo by choosing bright colors and a fun font.
Beauty in Simplicity
To communicate a sophisticated or layered message, the logo does not need to be complicated or elaborate. On the contrary, a straightforward logo design will convey a message more clearly than one that distracts the eye of the viewer. Since you only have seconds until the consumer forms an opinion about your brand, you want the logo to leave a strong and memorable impression that is not confusing.
It’s All About the Messaging
A logo should elicit an emotional reaction from customers. If there is no emotional connection then they are unlikely to dig into their pockets and hand over their money to buy your product or service. On the other hand, if consumers are invested in or identify with your company’s story they will be more likely to buy from you because then the purchase decision goes beyond just fulfilling a need. Try to incorporate elements of your company’s history and story into your logo design be it through the font, the imaging or the color combinations.
The logo serves as the door opener for your company when a consumer sees it and forms a favorable first impression. As they continue to see the logo their comfort level and confidence in your brand increase. Before you know it, the consumer is likely not only to become a customer, but a repeat customer – as long as the product or service delivers what it claims to.