The constantly evolving landscape of construction opens up plenty of opportunities for contractors. Along with this is the need to have ready access to equipment and machinery. Since it is more cost-effective to rent rather than buy, plant hire companies come into the picture by being the reliable providers of rental equipment for a variety of construction needs.
The competition in this business is also becoming steeper. Plant hire companies need to make sure that they are ahead of the pack in order to ensure client loyalty and maintain a steady stream of revenue. Here are five things that every plant hire company should do to improve their business.
- Answer the phone
This may sound simple, but a majority of clients would turn their backs on you if they didn’t have an excellent phone interaction. Clients often have a list of companies they are considering and will certainly call the next one on the list if they are made to wait for someone to answer a simple enquiry. Your plant hire company should always have a dedicated team to answer calls and answer them well. It will not cost much to invest in good customer phone support.
- Build a quality website
These days, clients look online first before giving you a call. It is more convenient to check for options on the internet because you are given an overview of the company as well as the services on offer. Plant Hire Preston has a dedicated website with information about the company, types of services, equipment inventory, and other valuable information for the client.
- Be accommodating
When you receive a phone call from a client, chances are they will ask as many questions as possible. There are times when you will get a call from someone who is not as knowledgeable about machinery as others. You need to be nice and accommodating all the time. New clients are bound to become repeat customers solely based on the experience they had while dealing with employees of the plant hire company.
- Be aggressive
Because the competition is stiff, a plant hire company needs to employ aggressive strategies to look for and book clients. Check trends and news related to the industry. If possible, seek membership in groups that will increase and widen your network.
- Communicate in a professional manner
Every plant hire company should not underestimate the value of professional communication. Every time you answer an email from a client, respond in a manner that speaks well of your organisation. Create a professional email template tailor fit to answer general and specific enquiries. Each response should not only be informative, but it should contain eagerness to provide service. Information about the company should be provided in each email response. This includes the company name, address, phone number, and email address.
To rise above the competition, a plant hire company need not rely on expensive marketing efforts but start with the basics of customer service and networking in order to gain a loyal following from contractors and construction clients.