GreenRoad bolsters focus on North American market with new Austin, Texas headquarters and top level appointments

GreenRoad Technologies, the leading provider of Software-as-a-Service (SaaS) driver behavior and fleet performance solutions, is substantially expanding its activity in the North American fleet market.  

To spearhead sales and customer success, GreenRoad has appointed senior telematics industry executives Ken McCann and Blake Burns both of whom will be based at the company’s new headquarters in Austin, Texas.

GreenRoad,   which also has offices in the UK, Israel and San Jose, California, recently secured $26 million in growth capital to expand its sales and marketing activity in the US and EMEA.

Ken McCann, an industry veteran who previously contributed to the growth of telematics companies FleetMatics and Telogis, will serve as SVP Sales, North America. “The long-term value GreenRoad provides goes beyond safe driving,” said Mr. McCann. “Our behavioral approach rapidly generates lasting return on investment that is unparalleled by traditional telematics solutions. I look forward to expanding the presence of this unique value-added solution to fleets throughout the US and Canada.”

Blake Burns brings to GreenRoad a wealth of experience in deploying geospatial software and SaaS solutions. His track record includes senior positions with Trimble Navigation and ContractPower. “GreenRoad’s proven impact on fleet safety, fuel consumption and driving efficiency has earned us one of the highest customer retention rates in the industry,” said Mr. Burns. “We are committed to maintaining high levels of customer satisfaction as we grow our customer base in North America.”

“We are excited to have Ken and Blake leading the efforts to introduce additional North American truck, bus and service fleets to GreenRoad fleet performance systems,” said Zeev Braude, GreenRoad CEO. “Under their able leadership, our new Austin headquarters has already begun to serve as a center of excellence for increasing fleet operating efficiency by leveraging cutting edge telematics data and creating a positive safety culture.”  

 About GreenRoad Technologies, Inc.

GreenRoad provides a single, comprehensive solution for changing driver behavior and managing fleet performance and efficiency.  GreenRoad’s platform helps fleet operators improve driving safety, increase fuel economy, lower insurance premiums, and reduce accident-related costs. GreenRoad’s advanced business intelligence and performance analytics enable fleets to optimize daily and strategic operations.

GreenRoad engages drivers directly to generate meaningful, lasting change through real-time, in-vehicle feedback and highly effective change management methodology.

With over 8 billion miles monitored and 600,000 driving years logged, GreenRoad serves leading companies of all sizes and across many industries, including trucking, passenger transportation, construction, food service, delivery, and public safety.

The company has offices in the US, UK and Israel.  For more information visit


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