Bluesun Completes e-Apps and In-Force Integration with Top Insurance Carriers

Automation from Written to Settled – Now a reality with Bluesun’s WealthServ Insurance Platform

Bluesun, a leading financial services technology company announced today the completion of several e-App and In-Force integrations into their WealthServ platform.  These integrations include some of Canada’s leading insurance carriers including Manulife, TransAmerica, and Empire Life. 

“This marks another major step forward for the independent life insurance channel where electronic data can now span the entire life insurance policy process from written to settled – something that distributors have been asking about for some time now,” says Simon Tomlinson, CEO of Bluesun.  

WealthServ is a web-based business management system that automates workflow and delivers operational efficiency for MGAs, National Accounts, Carriers and MFD firms. Developed as a truly scalable enterprise solution, WealthServ supports distributors in simplifying their business operations for themselves and their advisors.

Ray McKenzie, SVP, Sales and Distribution, TransAmerica says, “We’re delighted at the recent success we’ve had integrating our e-app into the WealthServ platform.  Starting this work with Bluesun was a logical choice given their reach with distributors and overall relationships they hold with many of the top MGAs.”  

Daniel Dessureault, VP, Retail Insurance Distribution at Empire Life adds, “We understand the importance of e-apps and other carrier feeds for distributors and the industry at large. We work hard to ensure we keep our distributors in the loop on our progress and have found Bluesun to be the right partner in beginning the development of these integrations.”

“Manulife is focused on increasing efficiencies and ease-of-use for our advisors and distribution partners,” said Al Bett, AVP Retail Markets IS, Manulife.  “By making the underwriting experience easier for our partners, we create an enhanced experience for our customers.”

 WealthServ now processes more than 50% of the independent life insurance business in Canada. Tomlinson says, “Our focus has always been and will remain helping the independent channel thrive through connectivity, automation, and service.  These wins are great, and we’ll be building on them by combining the voice of our client community with their carrier partners so we can make this connectivity the norm, rather than the exception.”

About Bluesun:
Bluesun is a leading provider of software solutions to the financial services industry. Our mission is to deliver painless software solutions to its clients. This means easy-to-use, intuitive software, with hassle-free installation and responsive, class-leading service. Today, Bluesun handles more than 50% of all Canadian life insurance business in the independent channel.  Bluesun was founded in 2001 by Simon Tonlinson and Stewart Wigg and is headquartered in Burlington, Ontario. For more information, visit

About TransAmerica

Transamerica Life Canada (“TLC”) is one of Canada’s leading individual life insurance providers. Through a national network of independent distributors and advisors, TLC helps Canadians protect their families and plan for their financial futures.  The Company has a significant block of in force traditional and interest-sensitive life insurance policies, deferred and single premium immediate annuities, as well as a closed block of segregated funds policies. In 2013, TLC had more than C$680 million in gross life premium revenue and at the end of the year the Company had more than 538,000 policies in‐force with more than C$173 billion of insurance coverage. For more information, visit

About Empire Life
A subsidiary of E-L Financial Corporation Limited and in business since 1923, The Empire Life Insurance Company helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company’s vision is to be known for simplicity, being easy to do business with and having a personal touch.

About Manulife
Manulife is a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. We operate as John Hancock in the U.S. and as Manulife in other parts of the world. We provide strong, reliable, trustworthy and forward-thinking solutions for our customers’ significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We also provide asset management services to institutional customers. Assets under management by Manulife and its subsidiaries were approximately C$691 billion (US$596 billion) as at December 31, 2014.

Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK. Manulife can be found on the Internet at

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