Most people do not like sales talk. They believe salespeople should come to the point and quickly. Maybe that was what Twitter had in mind when they launched the Vine application at the beginning of 2013.
Vine allows you to make short, six second videos and distribute them on devices such as the iPhone and iPod touch. The idea quickly was an instant success. People started sending around cute videos of kids and pets and sharing them on social media.
Business was quick to take note. Today some big players in the world of business have already taken to using Vine. Case in point, NBC News gave us a six second tour of their newsroom! Tropicana celebrated Valentine’s Day on Vine with kissing oranges! As reported by the Real Time Report 5 Vine videos are shared on Twitter every second and branded Vines are four times more likely to be shared than branded online videos.
“This data can really help brands determine a strategy for using Vine in their marketing efforts. We have already seen brands like General Electric, Adidas, AT&T, Volvo, Pepsi-Co and GAP adapt to the platform,” said Matt Cooke, chief technology officer and co-founder at Unruly. ”There is a massive opportunity here for brands to get really creative with this 6-second sensation, either to grab people’s attention quickly or as part of a much larger content marketing strategy.”
Especially those targeting the teenage and early 20s market now has a very powerful advertising medium. Vine offers a most creative and entertaining way to get your message across, on social media. The fact that the videos are so short almost guarantees that people will watch them.
Next time you see a group of young people just take note of how many of them have some sort of little electronic gadget in their hands. They do not use them to email. Email was yesterday. Social media is today. Make your little Vine video and get it onto the right social media pages and you are almost guaranteed that they will see your message.
The challenge of a Vine video is one of creativity. You only have six seconds to visually state your case. You have to show personality and establish corporate identity quickly and effectively.
There is probably no better way to bring a new product to the attention of your target market than using a teaser. Make sure that you post a link with your Vine video. The video is meant to create interest.
Short videos like this as a marketing medium has its advantages and its disadvantages. The greatest advantage is probably that it is sure to attract attention. A 6 second video created in this manner may be compared to a newspaper headline. When you read a newspaper it is the headline that catches your eye. The same principle is at play here. Because it offers movement the effect is much more spectacular.
The greatest disadvantage is that it is limited as an advertising medium. A short and powerful video like this one needs to be well thought out and well made to be effective. Sometimes it cannot stand on its own. You still need a link to make your advertising effective.
Vine has had an incredibly successful first seven months with a lot of big names already on its bandwagon. It is well worth for sellers to take a look at it. Vine and social media is a match made in heaven for marketers.