Social media is taking a larger roll in the marketing world as we move further into 2012; Facebook has passed a trillion page views each month and Twitter is catching up quickly advise lead generation company Marketing Quotes.
The more traditional forms of marketing (such as telemarketing and advertising) are still popular with businesses, however as social media has grown, the world of marketing has had a new dynamic added to it (and marketing companies are themselves trying to keep pace with the developments in the social media world).
Marketing Quotes added ‘due to the enormous amount of traffic social media websites (such as Facebook, Twitter, Linkedin etc.) get each day, they are quickly becoming the new marketing platform that will only continue to grow in 2012. Social media is a very new dynamic and businesses are still looking into they best way to capitalise on the traffic that comes from them.
Many businesses just do not have the time to research into social media patterns, brand image and how to establish a ‘network’ of friends (or followers) so turn to PR agencies to help to manage their social media accounts. Marketing Quotes added ‘as a businesses image is so important and as the audience on social media websites is so high, it is wise to make sure the business is highly visible and maximising
What about the future, well Marketing Quotes feel that social media will continue to grow and play a larger roll in the marketing world as more businesses turn to online forms of marketing rather than the traditional kinds of marketing.