Real-time Social Commerce Comes to Twitter

first released in New York – September 22, 2011-

 An exciting partnership between OneBigPlanet and their intelligent offer platform and Needium’s real time social media lead generation service has been announced. They have entered into a partnership to start recommending daily deals directly to social media users based on the needs that these users are expressing. These deals will be highly relevant and offered in real time.

This is an innovative approach at leveraging social media platforms such as Twitter and enabling social commerce through the millions of conversations that are occurring online every day. Needium’s platform monitors social media messages and identifies relevant needs that consumers have; perhaps they are looking for a sushi restaurant, perhaps tickets to an event or perhaps talking about how great it would be to go on vacation this weekend.

Needium monitors these conversations and using the OneBigPlanet platform suggests highly relevant deals for consumers to enjoy; thus transforming a regular conversation into a relevant social commerce transaction. The combination of Needium’s social monitoring and lead generation service along with OneBigPlanet’s deals aggregation platform delivers a scenario where consumers, deal publishers and merchants are all excited about the relevancy of it all. Eric Aubertin, CEO of OneBigPlanet, says; “Building relevance is an essential part of our Intelligent Offer Network; and we believe partnering with Needium’s innovative approach will ensure we pave the road to contextual offers.”

As the daily deal and social commerce space matures, social media sites continue to evaluate how best to leverage their audience. The OneBigPlanet platform offers such sites the ability to provide immediate relevancy to social commerce.

Sylvain Carle, Needium’s co-founder and CTO commented: “We think that solving the last-mile problem of social media for small businesses can only be done by staying true to the essence of this medium: having real people conversing.

We have the technology to index, filter and match millions of messages per day in over 100 business categories and 100 cities. Using it to offer daily deals to people that have clearly expressed needs, in context, in real-time is a pretty interesting experiment.”

Sylvain Carle is a panellist of the Mobile And The Move Towards Real-time conference at the Daily Deal Summit in San Francisco, Thursday, September 22, 2011.

Aubertin continues by stating that “Needium and OneBigPlanet are the first to jointly offer such a service to social media users.

This approach is very social, is real time, is local, extremely relevant and rather cool.” OneBigPlanet and Needium will be launching this service first in the Los Angeles market and scaling from there.


OneBigPlanet Corp. is the Intelligent Offer Network providing publishers and developers the ability to monetize their audience with relevant local and national offers.

With their proven affiliate tracking technology, they provide access to a vast database of commissionable daily deals and national offers that can be tracked from multiple sources in a single system. OneBigPlanet’s belief is that successful conversion lies in both having quality offers and consumer relevance based on context, time, interests and medium. The OneBigPlanet database sits on an Offer Relevance Engine that enhances the data available for each offer in order to match it with the right consumer.

Whether you’re an online publisher or a mobile developer, OneBigPlanet provides a full suite publishing tools ranging from APIs to customizable widgets, e-mails and deal sites. OneBigPlanet aggregates the best offers from existing deal providers, makes the data highly relevant and then allows publishers to promote these deals in a highly effective and intelligent manner.

What sets OneBigPlanet apart is their dedication to creating strategies on a per client basis to ensure optimal revenue potential.

For more information about OneBigPlanet Corp., visit



Needium is a real-time lead generation managed service that monitors social media and filters it to identify local business opportunities based on consumers’ expressed explicit and implicit needs.

Opportunities are replied to by a Needium community manager, transforming conversations into increased brand awareness, loyalty and sales.

For more information about Needium and its reseller programs, visit or e-mail Release on OneBigPlanet’s site –

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