Magnetic North Receives Customer Interaction Solutions® Magazine’s 2010 Product of the Year Award

Maximise Honoured for Exceptional Innovation

Magnetic North announced today that Maximise has received a 2010 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

The award was made for Magnetic North’s Proactive Contact Solution, Maximise v3. Maximise is an innovative cloud based dialling solution that takes customer contact management to a whole new level, and the latest release incorporates some 450 ideas from Magnetic North’s customer base, making this product even more relevant in the current tough economic climate.

Maximise leverages the power of the network and cloud solutions to provide features and services that are simply impossible to achieve with traditional onsite equipment. Whilst at the same time delivering this ondemand system as a hosted pay as you go service that allows companies to scale up and down their blended contact centre activities in line with business demands with zero capital investment. 

Delivered over the internet as a VOIP and hosted application, with the option of traditional PSTN delivery too, Maximise enables business to move from “dialling for dollars” to cherishing each customer relationship and making the most of each and every current and potential customer interaction.  By leveraging new artificial intelligence techniques, the platform is effective and productive from as few as 5 agent seats in a blended and outbound predictive dialling mode.

“We are delighted to receive the 2010 Product of the Year Award for Maximise 3”, says Nick Gash, Managing Director of Magnetic North.  “This award supports our belief that Magnetic North’s solutions are consistently paving the way for innovation in our market. Our customers are really excited about leveraging Cloud Functionality such as Final Contact SMS messaging and our world first, Mobile Number Verification, which dramatically drives up contact rates by only calling mobile handsets that are switched on and not roaming. Initial feedback from our customer base is that they love it, and this of course makes us very proud.”

“Magnetic North was granted a 2010 Product of the Year Award for its achievement in advancing contact center technologies. Maximise has demonstrated excellence as well as provided ROI for the companies that use it,” said Rich Tehrani, CEO, TMC. “Customer Interaction Solutions magazine has been honoring innovative companies for 13 years and Magnetic North has earned its place with this distinguished honor.”


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