Cloud Computing To Be Major Theme of 2011 Says Punch

The ongoing development of cloud computing is likely to have a significant impact on the world of business in 2011, and many companies will embrace cloud technology over the coming months and make the most of its flexibility to improve their business, predicts PR, search and social media agency, Punch Communications.

Perhaps the biggest benefit of cloud-based technology for businesses is the significant reductions in costs. Hosting servers and content on the internet is perhaps of the greatest benefit, removing the need for hardware that will only deprecate in value. The use of cloud based software on a ‘pay as you go’ basis can also remove the ongoing cost of updates to software, or at least stagger the payments over an extended period.

Following the take off of mobile devices and mobile broadband in 2010, more and more businesses will be looking for the applications and support needed for the mobile working environment. Applications like Skype and WebEx already enhance mobile working behaviour, and have the potential to aid companies when it comes to the expansion of both their business and geographic horizons.

Alex Smith, Account Manager at PR agency Punch Communications, said: “Since many of the cloud based applications currently available have their own API, there are also possibilities for the integration of some services with one another, which could better serve the needs of each individual business.

“I think that over the course of 2011 we’ll begin to see a more collaborative approach to engaging in business, whether it is using more VoIP services like Skype, Google Docs or even Facebook groups.”

As well as possessing a vast array of traditional PR experience, technology PR agency Punch Communications is a leader in the digital sphere, providing digital consultancy to 90% of its clients.

For more information, please visit, or call 01858 411 600.


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