The Role of Social Networks, Why Businesses Need To Continue Incorporating Online Communication into Campaigns

According to PR, social media and SEO agency, Punch Communications, brands and businesses should continue to recognise the advantages of adopting online communication through social media networks, in order to raise public awareness.

Traditionally almost all efforts for creating brand awareness involved communicating offline – through press liaison in order to receive print or broadcast coverage. Today however, the rise of online communication through various social channels, has meant traditional print coverage is being gradually in jeopardy of being overtaken as the primary medium for communicating with an audience. Many big brands adopted social media strategies this year – through creating profiles on social networking sites such as Facebook and Twitter and this has helped businesses acquire new communities and, perhaps most importantly, a dialogue with that community.

Holly Henstock, Account Manager at Punch Communications, said: “It is incredibly important that businesses continue to see communication through social channels a necessary activity for 2011. Not only is this advisory because the media is changing, but also because it will help businesses stay in contact, as well as attract new customers, therefore allowing the relationship between brand and consumer be closer than ever.”

Holly continued: “Although I would add it remains vital for brands to conduct traditional forms of communication, whilst the public continues to make the transition from offline to online techniques of raising awareness.”

Punch Communications is a Public Relations Agency which provides traditional PR skills as well as social media and search engine optimisation services. Specialities include online, automotive and tech PR. For more information please visit www.punchcomms.com or call +44 1858 411600.

According to PR, social media and SEO agency, Punch Communications, brands and businesses should continue to recognise the advantages of adopting online communication through social media networks, in order to raise public awareness.

 

Traditionally almost all efforts for creating brand awareness involved communicating offline – through press liaison in order to receive print or broadcast coverage. Today however, the rise of online communication through various social channels, has meant traditional print coverage is being gradually in jeopardy of being overtaken as the primary medium for communicating with an audience. Many big brands adopted social media strategies this year – through creating profiles on social networking sites such as Facebook and Twitter and this has helped businesses acquire new communities and, perhaps most importantly, a dialogue with that community.

Holly Henstock, Account Manager at Punch Communications, said: “It is incredibly important that businesses continue to see communication through social channels a necessary activity for 2011. Not only is this advisory because the media is changing, but also because it will help businesses stay in contact, as well as attract new customers, therefore allowing the relationship between brand and consumer be closer than ever.”

Holly continued: “Although I would add it remains vital for brands to conduct traditional forms of communication, whilst the public continues to make the transition from offline to online techniques of raising awareness.”

 

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