– CommerceTel, a leading provider of mobile marketing technology, today announced the release of its third generation “C4” mobile marketing and Customer Relationship Management (CRM) solution. For the first time, marketers and enterprises can execute and manage mobile interactions via SMS, MMS, and IVR all from a single, cloud-based solution.
With this latest release of CommerceTel’s award winning C4 platform, users can engage a broader mobile audience in more efficient, cost effective and innovative ways than ever before. Sourcing several vendors to execute campaigns requiring multiple touchpoints, such as SMS and IVR, can be costly and increase performance risk. By consolidating a variety of touchpoints into a unified, cloud-based solution, mobile campaigns can be created more effectively and economically.
The 2009 “Innovator of the Year” award winning platform builds on its leading-edge technology by adding MMS capabilities and rich reporting and analytics tools. Additionally, powerful list building and contact management features have been added. “As consumers’ adoption of mobile marketing grows, so does the need for effective relationship management,” explains Dennis Becker, CEO of CommerceTel. “A major goal of our latest product release was to address this growing need and empower our customers with deep, highly granular data so that every consumer interaction is accountable and actionable.”
Powerful messaging and voice call-flow builders provide an unprecedented level of flexibility to the solution’s extensive CRM capabilities. The latest release includes dynamic GUI-based tools allowing for the creation of just about any imaginable interactive flow. Additionally, developers can exploit a rich set of APIs for building custom solutions of their own. Becker adds, “Another challenge to mobile marketers and enterprises is that often times a highly custom call-flow is required, and most solutions out in the marketplace constrain the user to basic template-based interactions such as “quizzes”, “polls”, “trivia”, or “alerts”. We’ve solved this problem with this latest release so that practically any imaginable interaction can be created through C4’s GUI or API features.”
CommerceTel is the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. www.commercetel.com