PR, Social Media and SEM Agency Punch Communications has bolstered its team with the appointment of a number of new team members, including two new Account Directors, to grow the team to fifteen across three UK-based offices.
The new hires, who are to be announced shortly, are from diverse backgrounds and bring both traditional and highly technical competencies respectively, to further expand the team’s overall skillset.
The business now offers three stand-alone services, PR, search and social media outreach, which are available on a stand-alone or integrated basis. In particular, through a focus on and understanding of the search sector, Punch is redefining what a contemporary PR company should offer to remain relevant in this fast evolving sector.
Pete Goold, founder and Managing Director of Punch, commented:
“Through defining PR as the management of influence or reputation, the team and I are absolutely committed to search and social sitting alongside traditional PR, in which we include online media relations and blogger relations, as absolutely key tactics for a leading edge PR campaign. Indeed there is an argument to say that all three of these services should really fall under the PR banner and it’s the industry’s own understanding of what constitutes PR that must evolve over the coming years.
“Within the PR industry, Public Relations professionals are often described as wordsmiths – but again this is changing with the advent of social media. Hence one of our new team is a former television producer who has a very strong understanding of the digital space in general and search in particular, which facilitates the creation of visually—oriented content to sit alongside the textual.
“However we are most certainly not overlooking the traditional PR space, with our other new senior hire being a seasoned traditional PRO, from a strong agency background having worked with some of the world’s largest brands.”
Punch is continuing to hire, in both London and the Midlands. For more information, enquiries regarding search, social media or PR jobs, or an informal chat, please contact Punch on +44 1858 411600, or via www.punchcomms.com.