Location Based Marketing Can Increase Brand Recognition And Loyalty

Brands can improve the recognition and loyalty received from their consumers with location based marketing according to Reality Digital, the leading provider of social networking software for brands and businesses.

Augmented reality and location technology have been two of the most popular topics of discussion at this years South by Southwest event. Many experts have predicted that soon every major website will have integrated a location based feature that can be used within a forum or online community, and can increase data capture for easier target marketing. Emails or texts could be sent to mobile devices to let consumers know about offers and sales depending on their immediate location, which may boost impulse buying and generate an increase in traffic to a specific destination.

As such, brands can create a loyalty program that will synch to their website. Applications such as Foursquare or Gowalla are enabling customers to share their recent purchases with communities, and Major brands such as Starbucks have used this platform to test a customer rewards program.

Robert Proctor, Head of EMEA for Reality Digital, said: “By integrating location based marketing and social media websites, brands can interact with customers in an entirely new way, to receive feedback and improve customer relations whilst increasing brand loyalty.”

Reality Digital is the leading provider of online community software for brand and businesses, presenting brands with a means of harnessing the engagement power of social networking tools.

It’s leading platform Opus, provides the tools to create an entire social media website from scratch. This is for businesses and global brands who want a social media and video platform that works seamlessly without the need for additional infrastructure and many customers have been able to implement social network projects for less than the annual cost of a developer.

Whether it is the integration of an online community as a destination site for your product launch campaign, or creating a unique online community for a niche audience around a single point of interest, Opus Platform can be quickly employed and integrated into your social media initiative.

For more information, please visit Realitydigital.com.


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