Video Provides More Monetization Possibilities than Other Forms of Rich Media

Online video content provides more opportunities for monetisation than other forms of rich media according to Reality Digital, the leading provider of social networking software for brands and businesses.

Online video is now one of the most popular forms of rich media; according to a report from Nielsen Media Research, the average American spent 3 hours and 24 minutes watching online video each month, an increase of around 20 minutes when compared to the previous quarter. The benefit of using video as an online marketing and communications tool has not gone unnoticed, with many businesses utilising the video medium and incorporating such activity into their marketing campaigns.

The viral nature of online video means that the monetisation prospects of a business’s video library can be stretched much further. By socialising video content, allowing viewers to share it with the online communities they are part of, the advertising potential of online video can be extended.

The advent of mobile technology has had a significant impact on the online video industry too, in that businesses can now use video content to reach out to key demographics through the mobile medium. Nielsen also concluded in their report that mobile viewings of video are on the rise, with the number of Americans who viewed video on their mobile phone increasing by 53% in the last quarter. Reality Digital has indicated that businesses should look to socialise their video content as much as possible in order for it to be visible in the mobile space and therefore maximise the potential for monetisation.

Robert Proctor, Head of EMEA for Reality Digital, said: “Online video is rapidly becoming the preferred medium for consumers across the world, and this certainly a trend that brands and businesses should take into account. Businesses with stored video libraries should look towards the use of a video platform such as Reality Digital Spotlight as a method of socialising that content and monetising it through the generation of advertising revenue.”

Reality Digital Spotlight is a leading software platform designed to allow businesses to seamlessly manage, socialise and monetise their video content. The software allows users to interact with videos, share them with their friends, and create their own user generated content, whilst the brand enjoys the benefit of overseeing such activity in a controlled, moderated environment.

For more information on Spotlight, or Reality Digital’s online community software solutions, please visit realitydigital.com.