Mobile industry product leader joins iLoop Mobile as customer advocate and product champion

iLoop Mobile, a provider of mobile marketing technology solutions and services to the world’s largest brands, agencies and enterprises, today announced the appointment of D’Arcy Salzmann as Chief Marketing Officer, effective immediately. D’Arcy brings 15 years of leadership and product experience to iLoop Mobile from management positions at Nokia, Metrowerks (a subsidiary of Motorola Semiconductor), K.L. Group and IBM. 

“D’Arcy Salzmann will accelerate iLoop Mobile’s already fast growth in serving brands, agencies, content publishers and others with the design, deployment and measurement of mobile campaigns and initiatives. D’Arcy’s broad product experience in mobile, in both devices and services, provides a significant advantage to iLoop Mobile as we continue to innovate for our customers in the delivery of user-friendly mobile applications and services that are iLoop Mobile’s hallmark,” said Matt Harris, iLoop Mobile’s president and CEO. “Having worked with D’Arcy in the past, I look forward to the addition of his abilities to the iLoop Mobile team. With the appointment of D’Arcy as CMO, we gain a tested, experienced leader to expand the company’s position as a customer-driven innovator in mobile marketing.”

“I look forward to serving iLoop Mobile’s customers as they develop and deploy mobile in their traditional marketing campaigns,” said D’Arcy. “Clients who count on iLoop Mobile for measurable results from their marketing investments are iLoop Mobile’s best advertisement and recruitment tool. Together with these customers, iLoop Mobile is defining the role that mobile plays, not as a separate marketing channel but as a part of every marketing campaign. I’m grateful for the opportunity to work with these customers and iLoop Mobile as we continue to lead the market.”

D’Arcy holds an undergraduate degree from the University of Toronto and an MBA from the University of Chicago, as well as certifications in Product Management, and has completed the leadership development program at the Niagara Institute.