Global Search Market Draws More than 100 Billion Searches per Month

Google Sites Leads Global Search Market with 67 Percent Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41-percent increase versus year ago. Google Sites attracted significantly more searches than any other engine with 76.7 billion searches conducted, or 67.5 percent market share. Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.


Worldwide Search Market Overview

July 2009 vs. July 2008

Total Worldwide – Age 15+, Home/Work Locations

Source: comScore qSearch

                                 Searches (MM)

                    July 2008     July 2009     Percent Change

Total Internet         80,554       113,685                41%

Google Sites           48,666        76,684                58%

Yahoo! Sites            8,689         8,898                 2% Inc.          7,413         7,976                 8%

Microsoft Sites         2,349         3,317                41%

eBay                    1,223         1,723                41%

NHN Corporation         1,243         1,526                23%

Ask Network               929         1,291                39%

Yandex                    663         1,290                94%

AOL LLC                 1,148         1,023               -11%              743           879                18%



Europe Accounts for Most Searches, but Latin America Highest in Searches per Searcher

The dynamics of search behavior vary considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).


Worldwide Search Market Overview by Region

July 2009

Total Worldwide – Age 15+, Home/Work Locations

Source: comScore qSearch

                Searches (MM)   Share (%) of     Search Usage Days      Searches Per
                                    Searches          Per Searcher          Searcher

Worldwide            113,685          100.0%                  11.0             103.3

Europe                36,446           32.1%                  11.8             116.9

Asia Pacific          35,001           30.8%                   9.3              84.7

North America         25,095           22.1%                  12.5             110.6

Latin America         10,524            9.3%                  13.0             130.4

Middle East – Africa   6,619            5.8%                  10.5              97.3



About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Andrew Lipsman
comScore, Inc.

Source: comScore, Inc.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore

next-generation sequencing DNA sequencer

How Next-Generation Sequencing Works

The past 60 years have seen the development of various sequencing techniques, which scientists can employ to identify nucleic acid sequences in biological samples. These