Yahoo! Redesigns Mobile Home Page to Be the Essential Starting Point for Mobile Consumers
Showcases Sleek Design, Dynamic Services, Personalization & Open Content
LAS VEGAS, Jan 07, 2008 (RUSHPRNEWS) — Yahoo! (NASDAQ:YHOO) today upped the ante in consumer-centric mobile design by launching a new version of the company’s mobile home page in early beta at the Consumer Electronics Show (CES) 2008. Today’s announcement further extends Yahoo!’s mobile leadership by providing consumers with a visually-stunning and easy to navigate interface for the most visited mobile site in the U.S. (M:Metrics, October 2007).
By visiting http://beta.m.yahoo.com from select mobile phone browsers, consumers will experience an open and customizable home page where users can personalize their mobile experience like never before, drawing content from the Yahoo! network and leading Web properties from around the Internet.
Yahoo!’s new mobile home page was designed to quickly become the essential starting point for the mobile Internet. Incorporating the best “home page” elements from pioneering PC portals such as My Yahoo! and the Yahoo.com Front Page, it embraces a dynamic, open and highly personalized approach.
“Today we set the standard for what consumers are demanding from the mobile Internet. As the definitive starting point for mobile users around the world, our new home page is beautifully-designed and optimized for the mobile device,” said Marco Boerries, executive vice president, Connected Life, Yahoo!. “As we’ve done before, we’ve set an incredibly high bar for the industry with our innovation and ability to deliver prolific services to millions of global mobile users, helping them discover what a truly compelling mobile Internet experience should be like.”
Simply put, the new mobile interface is stunning, easy to use, relevant and fast. Key features include:
— Personal Vitality and Status Updates – Provide an at-a-glance update of what’s new since the last visit – including recent emails, Flickr photos from your friends, upcoming calendar appointments and status of Yahoo! Messenger contacts – all without moving away from the home screen or logging into a separate application.
— Customizable Content – Offers a collection of mobile content modules known as Yahoo! Snippets that provide previews of the user’s favorite content from any source – news headlines, weather conditions, and more – whatever the user wants.
— Quick Links – Customizable links at the bottom of the page, providing fast access to the Yahoo! services and other sites across the Internet that consumers use the most. Consumers can easily add and remove quick links as they desire.
— oneSearch – Mobile search designed to give instant answers and relevant information by understanding the user’s query intent and optimizing the results accordingly. Recently upgraded to include content from Wikipedia and Yahoo! Answers, as well as airline flight status information.
Today the new mobile home page is available to consumers in the United States on numerous mobile devices including the Apple iPhone, several Nokia Series 60 devices and select Windows Mobile devices. Over the coming months, the new interface is expected to become available across additional devices and mobile browsers and also available internationally.
For more information and screenshots of the new Yahoo! mobile interface, please visit Yahoo!’s complete CES 2008 press kit at http://mobile.yahoo.com/newsroom.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
For more information on Yahoo! Mobile please visit http://mobile.yahoo.com.
Yahoo!, Flickr, oneSearch, and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo!’s mobile home page (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!’s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned further implementations of Yahoo!’s mobile home page described may be delayed, may not ultimately be implemented, or if implemented may not be successful; consumers may not accept or respond as positively to Yahoo!’s mobile home page as anticipated; and competitors may offer similar competing services. More information about potential factors that could affect Yahoo!’s business and financial results is included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in Yahoo!’s Annual Report on Form 10-K for the fiscal year ended December 31, 2006 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2007, which are on file with the SEC and available at the SEC’s website at www.sec.gov.
Visit http://mobile.yahoo.com/newsroom for more information.
SOURCE: Yahoo! Inc.
Cory Pforzheimer, 408-349-2686
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