Yahoo! Goes Green for its Mobile Consumers

Yahoo! Inc.Yahoo! Catalyzes the Mobile Ecosystem by Delivering Compelling Products and Services Designed for the Mobile Consumer
Yahoo! to Continue Innovation and Expand Reach of Global Mobile Services in 2008

SUNNYVALE, Calif. and MACAU, S.A.R.,(RUSHPRNEWS) Nov 13, 2007 MOBILE ASIA CONGRESS — Yahoo! (Nasdaq: YHOO) today announced an expansion of the company’s global mobile leadership, highlighted by nine new partnerships with leading mobile operators across Asia Pacific, as well as the availability of Yahoo! Go 2.0 in Chinese language for Taiwan.

The expansion continues the trailblazing pace at which Yahoo! has developed compelling mobile services, fostered deep strategic partnerships with leading mobile operators and device manufacturers, and extended the reach of industry leading mobile services on a global basis.
“Over the past year, we have created an incredibly compelling and relevant mobile experience for consumers and are now working with our partners globally to help them bring this experience to consumers around the world,” said Marco Boerries, executive vice president, Connected Life, Yahoo!. “We will continue to develop new and enhanced services for our consumers to drive increased mobile adoption while working with our partners to accelerate monetization and grow new revenue streams.”
YAHOO! IS THE MOBILE SEARCH PARTNER OF CHOICE

Since the introduction of Yahoo! oneSearch in January of 2007, Yahoo! has announced distribution partnerships with 20 mobile operators around the world, offering leading mobile search capability to consumers. Earlier this month, Yahoo! expanded its partnership with Rogers Communications in Canada to become the exclusive mobile Internet search service on the Rogers Wireless mobile portal. In October, Yahoo! announced a deal with Telefonica to provide Yahoo! oneSearch as the search engine partner on mobile portals in 15 countries across Ireland, Latin America and the United Kingdom, as well as the integration of Flickr and Yahoo! Mail into Telefonica’s portfolio of mobile Internet services.
The new partnership agreements announced today include leading mobile operators across the Asia Pacific region including Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL; India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia), PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).
Additional mobile search partnerships announced this year include 3 Group (Italy and the United Kingdom), Globe Telecom Inc. (Philippines), Idea Cellular Limited (India), LG Telecom (Korea), Maxis Communications Berhad (Malaysia), PT Telekomunikasi Selular “Telkomsel” (Indonesia) SmarTone-Vodafone (Hong Kong) and Taiwan Mobile Co. (Taiwan).
“When it comes to creating value for our partners and fostering meaningful and lasting relationships, we are successful because we have developed rich experiences that are tailored to the needs of individual partners and their consumers,” said Steve Boom, senior vice president, Mobile and Broadband Connected Life, Yahoo!. “We are in constant conversations with partners about ways to deliver even more compelling mobile experiences to consumers. More than 80 mobile operators and device manufacturers in 40 countries are looking to Yahoo! to help them deliver great mobile experiences to their customers and develop new revenue opportunities.”
CONTINUED FOCUS ON ENHANCING THE MOBILE EXPERIENCE

With the launch of Yahoo! Go 2.0 earlier this year, Yahoo! has changed the way consumers access and use the mobile Internet. Yahoo! combines its powerful brand, deep experience in search and mobile technology, as well as its relationships with leading content providers, carriers, device manufacturers to deliver an unmatched mobile experience — providing consumers with easy access to the open mobile Web.
Yahoo! Go 2.0 is an innovative application, designed specifically for the mobile user, that allows consumers the ability to personalize their mobile Internet experience with content from the entire Internet — not just Yahoo! — and a reinvention of search via oneSearch. The unique carousel design of the service makes it simple for consumers to quickly navigate the selection of Yahoo! Go widgets, personal channels for e-mail, local information, satellite and hybrid maps, news, sports, finance, entertainment, weather, Flickr photo sharing and search. Yahoo! Go 2.0 even features optional GPS integration on select devices. Localized versions of the service are available in 14 countries across Asia, Europe and the Americas.
“Until Yahoo! Go 2.0, no mobile application managed to assemble the fragmented Internet services into a single easy-to-use experience,” said Ojas Rege, vice president of global mobile products, Connected Life, Yahoo!, Inc. “We’re continuing to innovate and develop mobile products that deliver positive consumer experiences and drive the mobile market forward.”
Yahoo! continues to drive the industry forward by innovating, refining and enhancing the mobile experience. Yahoo! oneSearch recently incorporated content from Yahoo! Answers and Wikipedia to increase the amount of rich content available in consumers’ mobile search results and deliver instant answers from a variety of sources. By adding content from Yahoo! Answers and Wikipedia, Yahoo! is allowing mobile consumers to tap into the Internet’s largest knowledge sharing community and reference site while on the go. Over 350 million answers from over 95 million Yahoo! Answers users worldwide are available to consumers in 18 countries, helping them find opinions, suggestions and facts quickly on their mobile devices.
Yahoo! also recently expanded the reach of oneSearch with Spanish and Portuguese versions localized for Argentina, Brazil and Mexico and also rolled out oneSearch to Australia. Additionally, Yahoo! expanded SMS oneSearch to France (text — 32030), Germany (text — 72953), India (text — 58242), Italy (text — 340.431.2579), Spain (text — 5001), United Kingdom (text — 86200), and the United States (92466, which spells YAHOO). By sending a SMS or text message query to the short-codes above, consumers will receive a detailed search result as well as a Mobile Web link to turn to for additional information or to refine their query.
In September, the company introduced Yahoo! oneSearch Flight Tracker, a new way to battle travel woes with oneSearch. Consumers can stay on top of the constantly changing air travel system right from their cell phones with up-to-the-minute flight information, including flight departure/arrival times, departing/arriving terminals, gates and more. Consumers simply need to enter the airline and flight number (for example: United Airlines 97 or UA 97) into Yahoo! oneSearch, or send a SMS query and Yahoo! will provide detailed information on the specific flight.
Yahoo! oneSearch is currently available in 19 countries around the world including: Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Indonesia, India, Italy, Korea, Malaysia, Mexico, Philippines, Singapore, Spain, Thailand, the United Kingdom, and the United States, and will be available in additional countries in the near future.
DRIVING MOBILE ADVERTISING

Yahoo! is driving the growth of mobile advertising — currently offering mobile display advertising in 19 countries with search marketing live in the United States, the United Kingdom and Japan. Yahoo! is the exclusive advertising partner for Vodafone in the United Kingdom. In the first major partnership between a leading mobile telecommunications company and an Internet destination, Yahoo! is using the latest technology to provide a variety of mobile advertising formats across Vodafone’s rich and varied content services, delivering the best possible experience for both consumers and advertisers.
In Gartner’s October 2007 Dataquest Insight: “Mobile Search Revenue is Tempting and Carrier Efforts are Non-Trivial”, analysts Sandy Shen and Tole Hart forecast that mobile advertising will rise to $12.8 billion worldwide by 2011. Moreover, according to Hart, Gartner sees mobile advertising as becoming the third, and interactive leg of a full media campaign and assert it will be a key driver for mobile content over the next five years.
In March of 2007, Yahoo! launched its Mobile Publisher Services, a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones. Mobile Publisher Services allow publishers access to the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.
“Yahoo! defined the market for online display and search marketing, and now we are taking advertising to the next level with solutions designed for mobile,” said Gary Roshak, vice president, advertisers and publishers, Yahoo!. “In addition to our global sales force and trusted reputation for service, Yahoo! offers a rich, comprehensive set of mobile ad products — all designed to empower advertisers to tap into the rapidly growing audience of mobile consumers.”
In September of 2007, Yahoo! took a further leadership position in helping advertising partners launch global, mobile campaigns easily and with lower production costs. Yahoo! worked closely with the Mobile Marketing Association (MMA) EMEA to help develop and establish Mobile Web advertising guidelines. Yahoo! demonstrated its leadership by committing to convert its mobile web properties and all of the mobile properties supported by Yahoo! to the new mobile advertising guidelines announced by MMA EMEA.
About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal.
Yahoo! is a leading provider of mobile Internet services, including Yahoo! oneSearch and Yahoo! Go 2.0, to consumers worldwide. Through relationships with more than 80 mobile operators and device manufacturers in 40 countries Yahoo! brings the company’s innovative mobile Internet services directly to fingertips.
For more information on Yahoo! Mobile please visit mobile.yahoo.com
Yahoo!, Flickr, oneSearch, and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.
SOURCE Yahoo! Inc.

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