Â Basking Ridge, NJ (July 17, 2007) — Lightspeed Research, a leading global interactive data solutions provider, surveyed 39,000 people on its U.S. online panel in the days following the launch of the Apple iPhone on the 29th June.
Thirty-two percent of those who do not currently own an iPhone stated that they do intend to
purchase one, with 8% planning to purchase in the next 3 months and 22% planning to
purchase some time in the future.
Respondents ages 44 and under are planning to purchase at a rate higher than those ages
45 and over. Forty percent of respondents ages 18 to 24 said they are planning to purchase
an iPhone some time in the future, followed closely by 25 to 34 year olds (36%) and 35 to 44
year olds (33%).
The research shows that nearly 90% of the respondents have heard of the Apple iPhone.
Although product awareness was evenly distributed across all age groups, a significantly
higher number of young people ages 18 to 24 have actually seen Appleâ€™s new phone.
According to the study, 41% of the overall respondents had seen an iPhone compared to
50% of the 18 to 24 year old respondents.
Among our respondents, the largest purchasers of the iPhone since its launch are ages 25 to
34 (45%), followed by 18 to 24 year olds (26%) and 35 to 44 year olds (20%). Only 9% of
those 45 or older purchased an iPhone.
During the launch phase, Apple placed limits on the number of iPhones consumers could
purchase at one time. Thirty-four percent of our respondents stated that they personally
purchased more than one Apple iPhone. Of those who have not purchased an iPhone, 6%
said they tried to purchase one but the vendor was out of stock.
Based on our study, those who live in the Pacific region – home to Appleâ€™s corporate office –
were nearly twice as likely as those who live in other regions to purchase an iPhone. The
New England and Mid-Atlantic regions also showed above average purchase levels.
In an additional survey of 34,000 respondents conducted by Lightspeed Research on July 5th,
nearly half of those who would like to own an iPhone stated that the benefits of having music,
movie, Internet and wireless all in one was the top reason.
â€œItâ€™s interesting to see that Americans, especially those under 45, continue to seek more
functionality, including music, movies, internet and wireless, in a single package. According
to our research, the iPhone frenzy should continue in line with increasing demand for
emerging technologyâ€, said Anne Hedde, President and Group CEO of Lightspeed Research.
For press inquiries contact:
Tammy Talley, Director, Marketing & Product Development, Lightspeed Research
Tel: +1 (908) 630-0542 E: email@example.com
About Lightspeed Research
Lightspeed Research is a global interactive data solutions provider delivering market research
results through global panels. Lightspeed Research provides access to household members
across 34 countries in Europe, North America and Asia-Pacific.
Lightspeed Research’s proprietary panels are recruited and maintained to ensure quality and
representative sampling to support studies that range in scope and complexity across most
industry sectors. Lightspeed Research operates panels covering healthcare, financial services,
automotive, B2B, telecommunications, family and more. Lightspeed Research is a member of
WPP (NASDAQ: WPPGY), one of the world’s leading communications services companies.
For more information, please visit www.lightspeedresearch.com