“Sex and the City” Moviegoers Do the Fandango; Company Sells More Than 16% of the Filmâ€™s Opening Weekend Box Office
Â LOS ANGELES (RUSHPRNEWS) 06-01-08 – Fandango, the nationâ€™s leading moviegoer destination, announced today that it sold more than 16% of all tickets for Sex and the City, which enjoyed a projected domestic weekend box office of more than $55 million*.
Sex and the City is a landmark film for Fandango, as it represents:
Fandangoâ€™s largest percentage of tickets sold for a feature filmâ€™s opening weekend since the companyâ€™s founding in 2000. (By comparison, Fandango sold nearly 12% of Harry Potter and the Goblet of Fire, and 10.5 % of Star Wars: Episode III â€“ Revenge of the Sith domestic opening weekends, both in 2005.)
One million tickets sold on Fandango through opening weekend.
The top-selling romantic comedy in company history.
One of the companyâ€™s fastest ticket-sellers, selling nearly 10 tickets per second, during extended peak hours.
One of Fandangoâ€™s top 10 advance ticket-sellers, with more than 1,000 weekend shows sold out in advance.
â€œInternet ticket sales for Sex and the City have been nothing short of extraordinary for a female-driven picture,â€ says Rick Butler, Chief Operating Officer for Fandango. â€œLoyal fans of the television series have been waiting years for a chance to spend more time with their on-screen friends, and we saw unusually strong advance interest for this film several weeks out. It clearly struck a chord with moviegoers who were hungry for a different kind of summer movie fare.â€
As part of Fandangoâ€™s online survey of more than 10,000 Sex and the City moviegoers, 71% of respondents claimed Hollywood does not create enough movies that speak to the adult female audience. In the meantime, Sex and the City continues to perform well with ticket sales on Fandango, accounting for more than 90 % of tickets, as of Sunday morning.Â
* Box office information from Media by Numbers, LLC
One of the Webâ€™s top movie and entertainment destinations, Fandango sells tickets to more than 15,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.
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