Sequel based on HBO television series going for $66 million weekend
By Robin Rowe for Hollywood Today
HOLLYWOOD, CA (RUSHPRNEWS) 6/01/08 â€“â€˜Sex and the Cityâ€™ fans are selling out theaters, despite tepid reviews. With an all-ages female-driven audience, â€˜Sex and the Cityâ€™ is racing toward $66 million. The summer of women continues as â€˜Sex and the Cityâ€™ outpaces the triumph of Universalâ€™s â€˜Baby Momaâ€™ ($52 million with itâ€™s fifth week).
One thing driving audiences to â€˜Sex and the Cityâ€™ is the fashion, which presented a challenge to produce. â€œI knew that we were going up be up against Fashion Week, European and American,â€ says â€˜Sex and the Cityâ€™ star and producer Sarah Jessica Parker, who had dresses flown in last minute at tremendous expense and wore millions of dollars worth of jewelry in the film.Â â€œTo come to a costume fittingâ€¦there are at least sixteen, twenty racks of things,â€ says Kim Cattrall.Â â€œThereâ€™s such excitement in the room. Itâ€™s just a free-for-all of trying things on. Itâ€™s like going to a fabulous trunk show.â€ â€œThere were just tables of bags, every new bag that you havenâ€™t seen in the store yet,â€ says Kristin Davis. â€œ And there were tables of shoes. It was just like Mecca.â€ â€œI would estimate that there were well over three hundred changes for these four women,â€ says costume designer Patricia Field, who defined a decade of fashion for the HBO series.
May 30 Theater Counts Indiana Jones (Paramount) 4,264 Prince Caspian (Buena Vista) 3,801 Iron Man (Paramount) 3,650 *Sex and the City (New Line) 3,285 *The Strangers (Rogue Pictures) 2,467 What Happens in Vegas (Fox) 3,086 Speed Racer (Warner Bros.) 2,070 Made of Honor (Columbia) 1,905 Baby Mama (Universal) 1,772 Action continues to be huge this summer with â€˜Indian Jonesâ€™, â€˜Prince Caspianâ€™ and â€˜Iron Manâ€™ leading the theater counts this week over newcomers â€˜Sex and the Cityâ€™ and â€˜The Strangersâ€™. â€˜Indiana Jonesâ€™ did an $120 million domestic opening and exceeded a $300 million opening in worldwide day-and-date.
The huge but relatively soft American opening seems due to the absence of Megan Fox, whose hottie-ness with Shia LeBeoff in â€˜Transformersâ€™ helped bring it to $309 million to date. That â€˜Indiana Jonesâ€™ has no young hot chick seems a mistake by DreamWorks/Paramount in an otherwise excellent cast.
In a rare admission of making a mistake, Buena Vista said it made a programming error by placing â€˜Prince Caspianâ€™ between blockbusters â€˜Iron Manâ€™ and â€˜Indiana Jonesâ€™. But, is that the problem? Boys would rather imagine being Iron Man or Indy. Girls had an amazing variety of chick flicks available. Caspian wasnâ€™t the heart throb expected, falling a steep 59 percent after opening softer than â€˜Narniaâ€™.
No mea culpas have been offered by Warner Brothers for â€˜Speed Racerâ€™, with a very soft $36 million and falling fast. Paramountâ€™s â€˜Iron Manâ€™, on the other hand, continues strong, with $258 million in 25 days. Data: Box Office Mojo
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