Schlock Doesnâ€™t Rock as â€œBladesâ€ slices â€œGrindhouse,â€ â€œHoaxâ€ at Box Office- Gangsta founder Cube shows Family Values as Tarantino and Gere get cut
By Jeffrey Jolson for Hollywood Today
HOLLYWOOD, CA (rushprnews) April 9, 2007 â€“â€œGrindhouseâ€ further defined cult movie as its campy gore and dull $11.6 million opening weekend didnâ€™t hold a candle to mainstream comedies led by â€œBlades of Gloryâ€ with an estimated $23 million for its second weekend.
Disneyâ€™s animated film â€œMeet the Robinsonsâ€ came in second with $17 million for a $52 million two-week total. Ice Cubeâ€™s â€œAre We Done Yetâ€ came in third with $15 million. It showed the former N.W.A. (Niggers with Attitude) rapper can routinely drive a family film, which is like saying Hannibal Lechter can now be hired as a cook.
â€œEverybody has their perceptions about how my career has evolved,â€ said the gangsta rap pioneer to writer Lydia Martin. â€œBeing badass doesnâ€™t turn me on. Thatâ€™s an image; thatâ€™s a gimmick. I mean, I still have hard-core records left in me â€” and hard-core movies. But I thought this was the perfect time in my career to make some movies for the whole family and reach another generation.â€
â€œGrindhouseâ€ came in a disappointing fourth, well below Quentin Tarantinoâ€™s usual openings in the $20 million range. The three-hour-plus running time likely help hamstring the film. Plus the younger fans who love the QT werenâ€™t around when â€œGrindhouseâ€ gist, 60s and 70s schlock films, were mildly popular. They may be cult now, but they were trashy exploitation films then. Cult directors (in this case referring to their hardcore fans) Tarantino and Robert Rodriguez had best hope that designation holds as it also indicates films that have legs beyond conventional openings.
Horror/thiller â€œThe Reapingâ€ with Hilary Swank had a $10.1 million bow despite horrible reviews, though that isnâ€™t uncommon for these sorts of pics. What was surprising was Richard Gereâ€™s highly acclaimed â€œHoaxâ€ only opening in 15th place with a $1.5 million estimate.
â€œ300â€ will pass the $200 million mark this coming week as its $8.8 million weekend brought it to $194 million.
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